Digg It - Internet and Businesses Online

How is your web site promotion going? Getting frustrated? I felt muddled too, until I discovered what few new web marketers know about —organic marketing.

Organic marketing is just as it soun

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ds—“natural”. In essence, you build a network of connections to your site using natural and simplistic methods. The best part is…it costs you nothing but your time.

Many individuals are still

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

under the impression that to promote their web site, they either have to pay for each click they get on Google or they have to hire a web-site promotion firm at $1000+ per campaign in order to g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

et exposure.

Take it from me, I started into the web marketing business with NO marketing knowledge. I taught myself. How did I do it? The answer is simple: START ASKING QUESTIONS!

Once I s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arted asking questions and finding the answers, the pieces began fitting together. I soon discovered that there are as many options to marketing my web site as there are places to purchase a ca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r—I don’t have to go to just one purchaser or have one strategy.

I want to share my knowledge with all of you who are feeling discouraged. In my last article called, Alleviate Your Internet Ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

keting Stress, I provided an overview of organic marketing and some of the basics. Read that first to gain a broad understanding of the concept.

In this article, I want to give you an overview

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of steps to marketing your website using this approach.

First, start with an analysis of your site and your keywords. Your keywords will ultimately determine how relevant your web site is to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nterested customers. Use the keyword analysis tool called www.wordtracker.com to come up with a list of keywords you think people will type in when they search for your site.

Second, check you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r site to make sure those same keywords are located near the top of the page. That way the search engine spiders “bots” will be able to read them and immediately determine your relevance. Make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sure your keyword density (# of keywords vs. total words) is appropriate, i.e, don’t go overboard!

Third, create readable pages. Readable pages mean that your website pages can be easily read

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

by the search engine robots or “bots”. There is a complete checklist to making sure your pages are “readable”. Get a checklist off of the Internet and go through it. Some examples of items to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

consider are: make sure you’re not using frames, examine your title tags and description tag, ensure the navigation system on your site is not created using JavaScript, etc.

Fourth, register wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th search engines. Search engines represent the single most important source of new visitors to your web site. Your goal should be to get your sites submitted to (at least) the following engin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s: Google, yahoo.com, Teoma/Ask Jeeves, Open Directory project and MSN.com. These are the best places to start. Get onto each of their sites, and find out how to submit your site…and then do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it.

Last, link to other sites and encourage them to link to yours. Establishing links to your site is one of the best ways to give the impression of a useful site. If you’re site is a popular

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

place to be for visitors to be, it will directly affect how high you rank in the search engines. There are strategies for doing this and you need to find out how to boost your position using li

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nk popularity. Again, get a list of how you do this off of the Internet. Some elements that may be part of your strategy could include: avoiding links with no value, connecting to a group of w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bsites related to a particular subject, etc.

If you have particular questions about how this any of this is done, feel free to email me at my website below. In my next articles, I will be focu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sing more on the exact “how tos”. In the mean time, don’t give up. This type of marketing takes time. Get educated and you find yourself soon marketing like a pro!

Copyright 2005 Glen Snethu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/69685/diggit-Promote-Your-Web-Site-for-Free.html">Promote Your Web Site for Free</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/69685/diggit-Promote-Your-Web-Site-for-Free.html]Promote Your Web Site for Free[/url]

I must be starting to show my age. Thirty years ago, if I saw a headline on an article that read like this one does, I wouldn't have looked any farther. That is because I already understood the answer when considering a sales organization. Today, things seemed to have changed to the point where, within many companies, it isn't all that clear any more.

The good thing about affiliate business is that you can go into business without having to run a company, manufacturing products, having to bother with shipping and handling or customer service, and so on. Affiliate marketing makes it easy for anyone to start their own business without...

Tags

Links

Digg It - Promote Your Web Site for Free

Related Articles: