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Digg It - Keep Your Advertising Simple
In the fast-paced, high-tech culture of the 21st century, you might feel tempted to experiment with flashy ads for your products or services. But, don’t give into the temptation. More often than not, the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
flashy and cutesy touches in advertising don’t work.
What does work is a message that matches the needs, desires, and values of the people you’re trying to motivate. For example, if you drive down the st
What does work is a message that matches the needs, desires, and values of the people you’re trying to motivate. For example, if you drive down the st
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eet of any city or suburb you’ll undoubtedly see several pizza places. If you want to capture the attention of people with an ad for your pizza, you should put strong emphasis on the wide selection of top
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ings you offer. The ad could say something like this: 400 Pizza Toppings! More Than Any Other Pizzeria in Town!
That’s not very colorful or cutesy, but if a lot of people start buying pizza from your sho
That’s not very colorful or cutesy, but if a lot of people start buying pizza from your sho
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
over and over again, what do you care about winning advertising awards?
Once you have identified your target market, you can then design your ad with the specific needs of that population in mind. For e
Once you have identified your target market, you can then design your ad with the specific needs of that population in mind. For e
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ample, if you are selling health supplements, such as vitamins, you can assume that your prospects are health-conscious. You could write an ad that offers a free trial workout at the local health club for
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the first 25 customers. Or, with each purchase you could include free samples or coupons from a health store.
By making such offers, it may seem at first that you are actually losing money, but if these
By making such offers, it may seem at first that you are actually losing money, but if these
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
giveaways and bonuses generate interest in your product or service, the long term financial rewards for your business will be well worth the initial sacrifice.
Don’t be afraid to go into detail in your a
Don’t be afraid to go into detail in your a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. Detail is key, especially if you are serious about making a profit. As long as the information your are presenting is relevant, that is, it addresses the needs of the people you want to serve in a manne
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
that is appealing to them, don’t worry about length. They will be enticed by your free offer and keep reading.
Which brings us to the end of the ad. Now that you have captured their attention, and stimu
Which brings us to the end of the ad. Now that you have captured their attention, and stimu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ated their interest and desire, your readers will be looking for the address or phone number to contact your for more information about the product or service. Place this information in a highly visible p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
osition, just as the headline is the first thing your readers notice, this will probably be the last, so make it memorable.
By thinking of your ad as a work in four parts, one to grab attention, one to c
By thinking of your ad as a work in four parts, one to grab attention, one to c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eate interest, one to promote desire, and the last to prompt readers to action, you will be able to design a very successful advertisement.
Always remember that your job is not over once the ads are runn
Always remember that your job is not over once the ads are runn
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng. Even if they are a success, and they do generate business for your, to remain competitive you must constantly update your advertising techniques and strategies. Don’t forget about your most valuable a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
set, your customers!
Make an effort to talk to your customers. Find out where they heard about your business. If it was from an ad, ask them what in particular attracted them to your product or service.
Make an effort to talk to your customers. Find out where they heard about your business. If it was from an ad, ask them what in particular attracted them to your product or service.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t’s important to get feedback from your customers because their opinions are the ones that count the most.
Just because an ad isn’t flashy doesn’t mean the ad can’t be distinctive or visually appealing.
Just because an ad isn’t flashy doesn’t mean the ad can’t be distinctive or visually appealing.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Even if your ad is flashy, the most appealing and attention-grabbing graphics in the world won’t disguise a lack of substance. You have to be able to back up any fancy graphics with great offers of produc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s and services.
The key to successful advertising is to always test your ads. Test one headline against another. Test one offer against another. Test one guarantee against another. Test one placement aga
The key to successful advertising is to always test your ads. Test one headline against another. Test one offer against another. Test one guarantee against another. Test one placement aga
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nst another. Never test more than one variable at a time. The marketplace will always tell you which ad is the best.
When you write an ad with a message that has a good headline, has a great offer, and
When you write an ad with a message that has a good headline, has a great offer, and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
matches the needs, desires, and values of your target audience you will have a winner as long as you continually test.
Copyright© 2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide
Copyright© 2006 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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