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When products or brands are trying to build market presence they often l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ook for innovative ways to get consumers to try them. Shows like America

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Idol which attract large numbers of viewers every week provide the perf

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ct platform for this type of marketing.

Services like SMS have been aro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd for over a decade, and while popular Europe, Asia, and Japan, have ne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ver caught on in the United States. When AT&T (who was later taken over

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y Cingular) became a sponsor of the program they took the opportunity to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

promote SMS through text message voting. Each week between 20 and 30 mil

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion viewers were encouraged to send their votes using SMS. The plan work

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed for 2005 the number of SMS messages grew steadily and in 2005 over 41

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

million SMS votes were cast. As consumers became comfortable with the SM

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

AT&T hoped they would make it part of their everyday life in 2005 the t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tal number of SMS messages sent in the United States grew by over 40%.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

American Idol is one of the highest rated shows on television pulling in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

20 to 30 million viewers per week. For advertisers who want to reach a w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

de range of consumers this is desirable advertising vehicle, as it consi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tently scores in the top 10 for the 18-49 year old demographic. All of t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

his exposure however comes at a hefty price. In 2005 a 30 second adverti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing spot cost over $700,000. The only show that can command a higher pri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So what an earth is a Mind Map? Well this is a superb example of how valuable the art of Mind mapping actually is; words cannot adequately express the essence of a Mind Map.

There is a major restructuring of American industry under way and, so far, the traditional labor union is not a part of it. Unless there is reform in labor legislation that protects individual and national freedoms, unionism may become a one-lifetime phenomenon. Let us hope not. We need responsible labor unions.

The trap of being doing business without a clear vision of where you are going is that you simply become busy. Being busy is no substitute for doing the real work of your business.

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Digg It - Advertising Lessons from American Idol

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