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People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

:

"Michael, give me some practical things I can do to get more sales from my website!"

You want practic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l advice? Stop treating your website like an object in your business and start treating it like an employee. Most

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

businesses treat their website like a physical item in their business - such as a filing cabinet for example. Jus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

take Mr. Smith from ABC Ltd.:

"Everyone else has got a filing cabinet so I thought we'd better get one. I'm

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ot very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ough - I made sure my face is on the front of it."

Very good. How much business do you get from it?

"Bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

iness? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a comp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ny to build it and it doesn't work."

Right, I see. Have you updated it regularly and promoted it extensivel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

?

"What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ook. Come and have a look at it anyway, it's over here in the corner - gathering dust."

So here they are:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of your employees and it will start to behave like one.

1. Look after your employees - give them the atte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tion they deserve, pay them well and don't neglect their needs

2. Make sure your employees look the part

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

first impressions count: scuffed shoes and scruffy clothes won't bring in the business

3. Give them mobility

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

/b> - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e place and not being found

4. Keep them informed - give them the latest information on the focus of your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lse - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 5 Ways To Treat Your Website Like An Employee And Reap The Rewards

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