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All selling starts with self-promotion. Before anyone will give you money, they have to know something about you.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and your story.

When you're starting out with a new small business, you may feel uneasy about self-promotion. Aft

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r all, bragging is wrong, right?

If this is you, that's fine. You can become a superb self-promoter without chang

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng who you are. You find it difficult because you've been told stuff like: "Good work speaks for itself", and "Do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

good job and recognition will come", and "Don't blow your own horn". Those aphorisms may have worked 150 years ag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o. They don’t work today.

There's a reason Pizza Hut and Macdonald's advertise, advertise, advertise. They have t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

do it to survive. If they have to do it, when they’re so highly visible, it makes sense that you need to promote

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ourself as well. Everyone's busy today. We've all got short attention spans.

YOU must tell people who you are, an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

what you do. If you don't do it, it won’t get done, and that would be a tragedy, because you'll miss out on dozen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of opportunities which would have flowed into your life as a natural outcome of your promotional efforts.

Creati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve self-promotion is an art, and it all starts with your attitude.

=> Enthusiasm: decide to have FUN with self-pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

motion

Your attitude must be based on enthusiasm. Nothing sells like enthusiasm. Are you enthusiastic? If not, te

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l yourself that you are. Keep telling yourself this at least 15 times a day for the next month --- yes, this is an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

affirmation, and affirmations work. Put a little note on the corner of your computer monitor, or on the dashboard

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f your car: "ENTHUSIASM--- I am enthusiastic!"

Your second affirmation for the next month is: "Self-promotion is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fun!"

You may feel silly at first, repeating your affirmations, but if you find marketing difficult (promotion is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an integral part of marketing) it's because you're letting your attitude get in your way. And because your attitud

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is in your mind, you can and must change your mind.

So for the next month, put the proper foundation under your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uture marketing endeavors by working on your attitude. At the end of the month, you'll see a real shift, I promise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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