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Building links and especially one way links to your site is essential if you wish to receive free targeted traffic from the major search engines. Of course most webmasters are reluctant to give out one way links and will normally ask for a link to their website in return. Thi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s is known as reciprocal linking. So how do you get those one way inbound links to your website that the search engines value so highly?

Directories are the answer. Directories work by showing thousands of links in a structured format each with an accompanying description. T

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e intention being that search engines will pick up on the thousands of various pieces of text and drive traffic to the directory. These visitors would then be directed on to the various sites that have submitted to the directory. So what does the directory gain from this? The

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

most obvious benefit is that increased traffic offers the directory owner the chance to advertise, be it an affiliate program or pay per click. A secondary form of revenue is from those webmasters who want their websites to show at the top of categories and will pay for posit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ioning. This does not mean you have to pay anything and this article will show you how to get the most from free directory listings. After all the directory has to have a lot of links before it can start charging for positions and can only achieve this by offering free links.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Where do I find directories offering free links?

Thankfully this is simple as there are a number of "directories of directories" and these allow you to choose directories based on a number of factors including; PR, ratings, niche or specialisation and even site history.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The two most widely used directories of directories are: http://info.vilesilencer.com and www.directorycritic.com. Within these sites you will find thousands of potential directories to build one way links from.

What directory should I submit my website to?

Unless you w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ant traffic now and are willing to pay for positioning at the top of established directories it is best to stick to the free directories that do not ask for reciprocal links. One should look for directories that have good categorisation, ie lots of categories, and where the c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tegory you are going to submit to is not in Google`s supplemental index (a quick search of the page url on google will show tell you if the page is supplemental or not).

How to optimize your directory submission

This is where 90% of submitters make errors. You sh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uld take great care over your submission as both the visitor and search engine will read your link and the accompanying text. The directory submission pages vary very little from one site to another and normally consist of three main elements;

Title
url
Descript

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onThe url is self explanatory but the other two fields are very important and one needs to take care in this area. For the purposes of this article the website http://www.madrid-guide-spain will serve as an example. This is a generic travel guide and you will be able to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

see clearly how to adapt the examples for your own website.

Title

The majority of people simply include their site title in this field. Wrong! This is an opportunity to include valuable keywords. Try to include a keyword in the title, for example instead of simply submi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting "Madrid Guide Spain" one would use "Madrid Guide Spain - A capital visit" or "... - Romantic Spanish break." The search engine spiders will pick up on these additional words and read them as being highly related to your site.

Description

Write a good description of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

200-300 characters. Users arriving to a directory normally search the directory and the words in the description will determine if your link comes up as a result. Using the same example as previously, some would write "Your guide to Madrid Spain", although this has your main

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

keywords you can do a lot more. For example; "Madrid, Spain, the perfect vacation and holiday city for those wishing to getaway on a romantic break. This free guide offers essential tourist and visitor information as well as in depth articles on the culture and history of Mad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

id. We also cover sports, football, bullfighting, dining, accommodation, transport, flights, basketball and more..." Those are a lot of keywords to be found with! The added bonus being that search engines may also index these words in relation to your site!

Additional tips

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

>

Niche directories are focused on one theme and as such carry a certain amount of additional keyword value with search engines. They are also far more user friendly as searching of the whole web would normally be done from a search engine. An example of a general web

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

directory can be found at http://www.businessespana.com and a niche travel directory at http://www.farflungshores.com. Niche directories are available for almost every field and a popular niche directory can bring a lot of targeted visitors.

Vary descriptions for dif

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erent directories. This is very important so that you can cover different keyword combinations. For example have five different descriptions saved on a word document and simply copy paste a different one on different days.

Vary categories for different directories! Ea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h category has a small "keyword value". As the search engines read these titles do not simply always submit to the same one. Using the same example as previously trying "Regional", "country" and other categories instead of simply "travel" allows one to get the broadest spread

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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