Digg It - Internet and Businesses Online

Part of the algorithms that most search engines use to determine the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

position of a page in your website in the listings analyze links ba

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k to your web page from other web pages. The term ‘web page’ is use

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, rather than ‘web site’ since search engines such as Google list in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dividual web pages rather than complete web sites.

Since Google is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ne of the more important search engines that is what will be referre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to here, though what is written applies equally to the other engine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s such as Yahoo and MSN.

Google make it clear that link density is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s important as keyword density, if not more so now that the have int

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oduced contextual analysis to their algorithm. However, not just an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

links will do, but links from sites that are regarded as an authori

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ty on the subject. For example, a link to your page from a web page

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with a page ranking of five is better than a link from one with a pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e rank of two.

If you have a new website, part of your strategy for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

attracting traffic should be to build up a number of good links. Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re are two types of links: reciprocal links and one way links, and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

here are specific techniques that can be used to get each. It is sa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

id that a one way link to your site, without you providing one back,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is more important to your listing position than a reciprocal link.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

his is not always the case.

This discussion is continued in part II

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Website Links and How to Get Them Part I

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