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  • Digg It - Maximizing Inbound Links Using RSS and Atom Feeds

    Publishing an RSS or Atom feed for your blog or other website and allowing others to syndicate it (ie. post its content on their websites in HTML format) can boost your search engine position by getting inbound links from related websites.
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product


    If you've studied search engine optimization, you know that there's only so much you can accomplish by optimizing the content of your webpages. That's because, while on-page optimization can tell the search engines what your site is abou
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    , only inbound links tell them how important your site is. Unless you have the only site in the world covering your particular topic, it needs to be both relevant to the topic and important (as evidenced by many inbound links) to rank high
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    in search results.

    Inbound links are SEO silver, and inbound links from related sites are pure SEO gold.

    How do you maximize the number and value of inbound links generated by your feeds? Here are nine key tips:

    Tip #1: Keep your feed
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ocused on one topic.

    If someone is looking for a feed use to add content to their site and your feed covers exactly the topic they're interested in, you'll have a better chance of getting syndicated than if your feed contains information
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rrelevant to their site. If you publish information on a variety of topics, publish multiple feeds, each covering one topic area, either instead of or in addition to a monolithic feed containing everything.

    Tip #2: Publish only interestin
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    g information.

    You might think that goes without saying, but the temptation may arise to go for volume over quality. If someone syndicating your feed decides that the signal to noise ratio is too high, they may go looking for a better sou
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ce.

    Tip #3: Publish often.

    You'll have to figure out for yourself the optimal balance between this and the previous tip. But keep in mind that if someone is syndicating your feed in order to get regularly updated content, they'll be less
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    likely to look for a different feed if you provide new content regularly. If you can't always publish regularly, publish anyway, but if you can publish regularly, by all means, do.

    Tip #4: Write well.

    "Well" is, of course, defined in rel
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ation to your subject matter and target audience. If your target audience uses lots of slang, write with lots of slang. Just don't let your writing style stand between you and your target audience. Webmasters want content that speaks to th
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ir target audience.

    Tip #5: Publish summary feeds instead of full content feeds.

    There are two reasons for doing this. First, most people who syndicate only want to display a summary of each item, and some webmasters won't know how to ma
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    e their RSS to HTML converter truncate the content. Second, there are those who want to rip off the full content of your site and use it as the sole content of their site. A summary-only feed won't help them do that.

    Tip #6: Tell people h
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ow to syndicate your feed.

    Provide a link from your website or feed to an RSS to HTML converter like CaRP with a brief note about what it's for.

    Tip #7: Give explicit permission to syndicate your feed.

    Even among those who know that it
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    an be done, not everyone will be comfortable syndicating feeds without the express permission of the publisher. Don't wait for them to ask -- post a note in the feed or on your website giving permission to syndicate your feed. You may wish
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to include a condition requiring that they preserve links back to your site in a search-engine-visible fashion (eg. no use of JavaScript links or 'rel="nofollow"').

    Tip #8: Don't put ads in your feed.

    Advertisements, especially banners,
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    are likely to mess up the formatting of sites on which they're syndicated. And obviously, other webmasters don't want to display advertisements on their site if you're going to be the one making money from them. Most webmasters won't know
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ow to filter the ads out of your feed when syndicating it, so if you include ads, they'll probably look for another feed instead.

    Tip #9: Consider not offering a JavaScript version of your feed.

    A JavaScript feed has no SEO value, becaus
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    it's not visible to search engines. The tradeoff is that JavaScript feeds are easier for many webmasters to use, so by not offering a JavaScript feed, your feed might get syndicated on less sites, and thus bring in direct traffic from les
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    s sites. You'll need to decide which is more important to you: the SEO value of being syndicated, or the clicks from sites that syndicate you.

    If you'll follow these 9 tips, you'll increase the number of people who syndicate your feed on
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    heir sites, increasing the number of inbound links you receive from sites related to yours. This will boost your search engine position and bring you more traffic, both from the search engines and from the sites that syndicate your content


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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