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  • Digg It - Reciprocal Linking - Do Not Make This Mistake

    If you have been wondering if Reciprocal linking is still a good idea, then read below. I'll give you Google's opinion on it, as well as mistakes to avoid when linking with other sites and how to correctly do a link exchang
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e.

    Google, says yes, links to your site are important! They say to help you get a bigger search engine ranking, make sure other sites link to yours.

    By having other sites linking to yours, it helps Google's crawlers fi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    nd your site and as well gives your site a greater visibility in their search results.

    Google uses their PageRank with sophisticated text-matching techniques to display pages that are both important and relevant to each
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    search.

    Google interprets links to your site as a "vote" for your site from the other sites. Google looks at more than the sheer volume of votes, or links a page receives, it also analyzes the page that casts the vote.
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    "Votes" from sites that Google considers "important" will weigh more heavily in determining your search engine ranking.

    Therefore, do NOT go out and try to get as many links as possible. Google calls these "unnatural li
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ks" that are placed there specifically to make your site look more popular to the search engines. These types of links are link farms, or linking schemes and doorway pages.

    Google says in their Webmaster Guidelines:
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    > "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by t
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ose links."

    Link Farms:
    I am seeing more and more webmasters asking for "three way links". For example, if you place their link on your site, they will place your link on a different site other than their main site.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    They try to justify it as a better solution than reciprocating links from your site to theirs by saying it's a one way link to your site from the "link farm".

    Therefore, the "three way linkers" do not have any links on t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    eir main site. They are getting higher quality sites to link to them, making it appear that their site is more popular.

    You get the short end of the stick! Your site's link is now on a site that is nothing more than a "lin
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    k farm".

    Link farms are sites that have nothing but a huge directory of links. The search engines do NOT see these as "important". So therefore, you have just hurt your site by agreeing to a three way link exchange.

    Th
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ere are many reciprocal link management services and link farm products. You will recognize them by the template-based emails offering to exchange links. All of them will want to place your link in nothing but a directory
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    of links (a link farm), where it does not do your site any good at all and will actually harm your search engine ranking.

    Awhile back when I realized what was going on, I began declining all "three way link" exchange offer
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    s. However, I did keep those in my links directory, which had been submitted before that. Now I see that was also a mistake. My PageRank dropped a point. The PageRanks of my links directory pages that had once been betwe
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    n 1 to 3, dropped to 0.

    Therefore I have cleaned up my Links Directory and deleted all sites that were "three way links". You may want to do the same if you want to improve your search engine ranking.

    How To Properly D
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    o Reciprocal Link Exchanges:

    DO go to websites that are relevant to your site's theme. Check to see if they have a "Links" page or it may be listed as "Link Exchange Program". These are usually listed on websites in the lo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    er left hand or right hand columns or at the bottom of the site.

    Follow their instructions for submitting your link, after all you are the one asking them, not the other way around. If they ask you to send an email, do it.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    If they ask you to fill out a form to submit your request for a link exchange, do so.

    Do NOT send them an email without even visiting their site. I get so many emails that say, "I just visited your wonderful site.... bla
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    , blah, blah, it would be to both our advantage to exchange links..."

    I know they did not visit my site, if they did they would have seen the link to my Link Exchange Program which clearly states that I do not do exchang
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    es by email, and they must click on the link and fill out the request form.

    I hope this helps you in understanding the significance of links exchanges and how to avoid the pitfalls when building your link exchange program


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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