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Probably the most well known method of generating inbound links is to look for link partners. This is don

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e in a variety of ways:

ask customers to link to your site (possibly in return for a link to the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

irs)

ask suppliers to link to your site (possibly in return for a link to theirs)

loo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

k for relevant high ranking sites and ask them to link to you (possibly in return for a link to theirs)

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

li>

buy SEO software which locates high ranking sites and automatically emails their owners asking t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hem to link to you (possibly in return for a link to theirs)

In my opinion, though, link partn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers is one of the least effective method of increasing your search engine ranking because:

It’s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

normally done via email and, unfortunately, webmasters of high ranking sites receive many link partner re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

quests each day (not to mention hundreds of other SPAM emails). They’re normally automated and irrelevant

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. As a result, most email-initiated link partner requests are deleted.

Most link partner reques

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts are sent by webmasters of low PR sites to webmasters of high PR sites. Although the link would be very

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

beneficial to the low PR site, it wouldn’t help the high PR site at all.

Even if you offer a r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eciprocal link (a link back to their website), most webmasters of high PR sites will not be interested be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cause it’s extra work. What’s more, they won’t want to obscure the purpose of their site with hundreds of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

links (relevant or not, they don’t want to look like a directory to their customers).

Reciproc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

al links are of questionable value, unless the sites are closely related.
TIP: If you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

decide to manually look for link partners, one way of assessing a site’s importance is to look at their G

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oogle PageRank (PR). PR is how Google scores importance. It gives all sites a mark out of 10. Any site wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th a PR of 4 or above is generally considered a worthy link partner. By elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m" target="_blank">downloading the Google Toolbar, you can view the PR of any site you visit.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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