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Recently a video has hit the mainstream news after becoming the most viewed video of the week on You Tube. Th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e video portrays a 'Modern Day Robin Hood' giving away cash in New York. A lot of my friends have been rantin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and raving about it saying it's quite possibly the best Viral Marketing out there today. But my question is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this: Is It Beyond Viral?

The whole point of Viral Marketing, or Link Bait as it is known i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

some circles, is to create such a hype that people will link to it from their own sites, and even tell their

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

riends about it so they visit the site and thus creating Brand Awareness.

The video was posted on You Tube,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and even hit the headlines of The New York Post, and along with it carried their URL.

Now then, there's some

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ree advertising for them (well not technically I hear you say since they gave away hard cash). But here's the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

kicker.....

Looking at their site they have ALOT of revenue generators:

Pixel Area
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
> - Apparently this is coming soon and will no doubt be a copy of the now infamous Million Dollar Homepage.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
>
Quick Link Sections - Speaks for itself really. A nice area on every page that links

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

deeper into a lot of external links for services. Whether these are purely 'friendly' links or 'affiliate' li

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ks is something to be considered.
Golden Ticket - This area seems to be a little my

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sterious. You can enter a golden ticket number on the site, and the result is unknown. I'm guessing possible

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

prizes, more cash to be won? Either way there is potential for sponsorship and advertising on this page also.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

/li>

Now don't get me wrong. Their message is for us to open your mind up to a better world and a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

better way of living, be good to others. I'm all for that, because I believe the world is 100% selfish,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and a trip on any public transport system will tell you that there are simply not enough people out there with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

good manners and a single care for anyone else around them. But my mind can't stop thinking this is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

quite possibly the biggest Viral Campaign seen this year thus taking Viral Marketing to a new level :)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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