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Digg It - Effective Directory Submission Tips for your Website - Updated
Good quality inbound links are important to getting ranked well in Search Engine. One of the best way to get those links is by submitting to directories.
Before we begin, here are some points to note on directory submissions:
1. Budget : How much you are willing to spend on submissions and whether you are lo
Before we begin, here are some points to note on directory submissions:
1. Budget : How much you are willing to spend on submissions and whether you are lo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
oking at free or paid directories.
2. Purpose : Your main aim is just to increase your site's Page Rank or to drive traffic to your site or both? Or is it for prestige and brand awareness? In fact, most directories won't provide you with decent traffic, even big and popular directories Yahoo! or Business.com
2. Purpose : Your main aim is just to increase your site's Page Rank or to drive traffic to your site or both? Or is it for prestige and brand awareness? In fact, most directories won't provide you with decent traffic, even big and popular directories Yahoo! or Business.com
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
or Microsoft bCentral Small Business Directory may not increase your sites' traffic much. The biggest benefit you can get from directory submission is for Search Engine Optimization (SEO) purposes.
3. Planning : Yes, this is the most important part of your link building campaign through directory submission.
3. Planning : Yes, this is the most important part of your link building campaign through directory submission.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
You need to spend a lot of time knowing which paid directory to submit to and how to submit your site to, what anchor text and meta tags and keywords to use and what type of niche or market you are looking at.
4. Keywords: For SEO reasons, you should figure out which important keywords (and some secondary ke
4. Keywords: For SEO reasons, you should figure out which important keywords (and some secondary ke
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ywords) to use when you do your site submission. Do this part before actually submitting to directories.
Important points to note when submitting to directories:
1. Make sure you read the Terms of Service (TOS) and understand (as well as agree) the terms.
2. Always submit to the correct category (if not pos
Important points to note when submitting to directories:
1. Make sure you read the Terms of Service (TOS) and understand (as well as agree) the terms.
2. Always submit to the correct category (if not pos
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sible or if the category is too crowded, something similar).
3. Make sure your description is correct without any spelling mistakes.
4. I would not encourage you to do reciprocal links (or 2 way links). It is too troublesome and may work against you if the directory is blacklisted by Google. If you must, try
3. Make sure your description is correct without any spelling mistakes.
4. I would not encourage you to do reciprocal links (or 2 way links). It is too troublesome and may work against you if the directory is blacklisted by Google. If you must, try
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
linking only to big directories or reputable ones. You should also do some research on the directory you would like to do reciprocal links with, checking whether the directory is listed in Google (and a decent PR) and how many backlinks it has.
5. Vary your anchor text (title) so that it will look natural to
5. Vary your anchor text (title) so that it will look natural to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
visitors and Search Engines. Avoid spammy sounding titles. And remember to add some important keywords into your title whenever possible. Anchor text is extremely important for SEO, so make sure your title is proper though out beforehand. Most directories do not allow you to change your title once you have su
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
bmitted.
6. Vary your description you submit to directories a bit to make it natural to Search Engines. And do sprinkle some keywords into your descriptions too. But do not make your description out to be a listing of keywords! Your description should also be alluring and interesting to the readers and editor
6. Vary your description you submit to directories a bit to make it natural to Search Engines. And do sprinkle some keywords into your descriptions too. But do not make your description out to be a listing of keywords! Your description should also be alluring and interesting to the readers and editor
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s as well. Do provide different descriptions of different lengths because some directory limits the amount of text for the description.
7. Check out the category which you plan to submit your site to. If it is too crowded it would be better for you to source for an alternative category with less listings. Ano
7. Check out the category which you plan to submit your site to. If it is too crowded it would be better for you to source for an alternative category with less listings. Ano
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ther point to note is for you to see how many links does the directory has per page. A good directory should not have too many links per page even if the category itself is crowded. Sometimes smaller directories with less links can help more than a big directory with tons and tons of links.
8. Choose a local
8. Choose a local
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
or a regional directory if possible, as these will at least give you a better amount of traffic as well as PR. In my opinion, local directories will also help you rank better for regional searches.
9. Niche directories are better : Just like a local or regional directory, they are better targeted and usually
9. Niche directories are better : Just like a local or regional directory, they are better targeted and usually
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
have less listings per category. Niche directories have the added advantage of "being in a community" and a resource for a particular topic or subject. Getting listed on these directories can help you get into these "comunities" much easier.
10. Check the PR value of the directory and it's category page (the
10. Check the PR value of the directory and it's category page (the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
one you are planning to submit to). Some directories have a high PR for it's mainpage, but very little PR for it's category page. If so, the flow of PR will be limited as well.
11. Ensure that the directory uses static links instead of javascript or those weird dynamic links which do not pass PR and will not
11. Ensure that the directory uses static links instead of javascript or those weird dynamic links which do not pass PR and will not
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
enefit your site in Search Engine rankings.
12. Paid directories value. Well, this is a difficult question to answer. It all depends on you and how much you are willingto pay. Some paid directories gives your site prestige and enhance your online presence. Some are indexed very often by Search Engines and the
12. Paid directories value. Well, this is a difficult question to answer. It all depends on you and how much you are willingto pay. Some paid directories gives your site prestige and enhance your online presence. Some are indexed very often by Search Engines and the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
se can help you in Search Engine rankings. Some merely have high PR. Some are just there and doesn't really provide any value to it's users.
13. Deeplink if possible. For SEO purposes (Search Engines will find it suspicious that all your external links are pointing to your mainpage), you should always try to
13. Deeplink if possible. For SEO purposes (Search Engines will find it suspicious that all your external links are pointing to your mainpage), you should always try to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
link to your internal pages because you won't get many chance to do so in other sites. Note that a lot of directories don't allow deeplinking. But some directories allow you to submit both your mainpage and your internal pages to different categories.
14. Featured/Sponsored listings. Again, this is another g
14. Featured/Sponsored listings. Again, this is another g
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rey area. It's in my opinion that you should only go for a featured listing if your category is populated with too many other links. Having your site as a text ad on the mainpage of the directory (or any website for that matter) would be of a better value. Some directories have this "express approval" system,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
where you pay for speedy approval (like 1 or 2 days time).
Do not be afraid to submit to free directories. Its free so just submit to them even if they don't have any PR. Every bit helps and you will not know whether in the future their PR will rise and this can certainly help improve your PR as well. Just tr
Do not be afraid to submit to free directories. Its free so just submit to them even if they don't have any PR. Every bit helps and you will not know whether in the future their PR will rise and this can certainly help improve your PR as well. Just tr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y to avoid link farms (directory with tons and tons of links per page) as they are useless and seldom get indexed by Search Engines at all. Also ensure that they have static text links because some dynamic links(especially those which looks like session ids) or "weird" links won't push PR to their listed sites
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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