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Article marketing is yesterday, Link Baiting is tomorrow, this is the future.

The majority of SEO ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mpaigns have involved article marketing , this was okay until recently. The problem with article mark

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eting is that it produces links quickly. However, the links fall into the “Link Spam” category and to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

many article links will actually do your site more harm than good.

Link Baiting on the other hand,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is far easier, quicker and more effective than article marketing.

So what is Link Baiting?

Link Bai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing is simply..Link Building. However, you get your links by word of mouth rather than by asking for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them. You get people to link to your site by offering funny, subjective or otherwise link worthy mat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erial.

How do you Link Bait then?

You publish you new content on the web and if it is interesting e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ough, word will spread and many people will link to it. The principal is similar to joke emails goi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng around, how many times have you had a funny joke arrive in your inbox by five of your fiends all o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the same day?

Link baiting comes in a few different flavours and they are:

News: This is where you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

give some breaking news that is link worthy

Contrary: This is where to contradict a main stream ide

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a

Attack: This is where you actually launch a personal attach on someone’s idea. Beware, this can be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dangerous.

Resource: This is where you offer a useful resource

Humour: This is where you offer some

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

thing funny that is link worthy.

Link baiting requires far less work that than article marketing bec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

use one good piece of link worthy content can produce hundreds if not thousands if back links across

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

many different types of IP addresses. This gives a strong SEO angle because of the number of back l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inks and because the linking profile seems more natural.

Whereby, article marketing only produces ba

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k links where you have posted the article. Therefore if you post one article you will probably only

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get one back link. Also, the back links are all coming from the same place. This is NOT good for SEO

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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