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With your brand new, professional looking website up and ready for the masses, using link exchanges can be a powerful way to drive high quality traffic to your website

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and provide useful content for your readers. Unfortunately, having a newly built website creates a number of hurdles you must cross before reciprocal linking becomes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an easier process. Learn to spot these roadblocks up front and you will break through the PR 0 barriers.

Why do I have a PR of 0?

Google Page Rank (

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

PR) is given to websites approximately once every quarter to determine their level of importance on a scale of 1-10. Many factors determine PR, most of which Google k

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eeps very secret. It is during this time when Google has yet to rank your website that you will show a PR of 0 in the Foxfire Google toolbar.

Why Does a PR of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

0 Matter?

One aspect of backlinking to websites that greatly affects your PR is the quality of the pages you are linked to. For instance: linking your car pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rts website to ten dog grooming websites will not give your PR much of a boost due to lack of relevance, but if you link to several websites that are also automobile r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elated, it will send your PR in the right direction.

Many webmasters look at the requesting website’s PR before they will complete a link exchange fearing that a low

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

PR will bring their website page rank down. Though this is not really the case, it is a hurdle you must cross.

What to do about it?

Unfortunately, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he PR of 0 will not change until Google updates their page ranks, but you can push through the next few months by doing the following:

1. Run the numbers.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ong> There are several tools available to help lessen the burden of manually searching for link partners. I suggest using one of these to help find a large pool to sta
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
rt from. Set a goal to send a determined number of link requests each day. I generally look for 50 matches, sort quickly by web title for relevance and apply to the li
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
nk exchange forms that match my content. Even if you only get one response a day, you are still building quality reciprocal links.

Note: If you see t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hey have a PR restriction, honor it and put them in a category for the future.

2. Build relationships. If you know a Webmaster with a site relevant t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o yours, send a personal note requesting a link exchange. Many website owners are willing to help out if they know the quality of the site.

3. Build one-way l
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nks by sending out articles, posting in newsgroups or by building a profile on high traffic sites such as MySpace. Commenting in newsgroups or on high traff
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ic sites and adding a comment about your website in your signature file (making sure the link is active) gives you backlinks to your website from those pages.

Having
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
an initial PR of 0 is a reality all new webmasters must face, but if you forge ahead, building a high quality link exchange network, you will be pleasantly surprised
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
when Google makes it’s page rank updates. Don’t be discouraged and don’t give up. Soon you will be in a position to easily gain reciprocal links to other websites with
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
content your readers will value. This will give you both a steady stream of targeted traffic from your partner sites, and a high quality, content rich website as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Google's PR 0 and Link Exchange Difficulties

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