Digg It - Internet and Businesses Online

"The money's in the list."

One of those cliches that's actually true. Successful online businesses build lists of potential customers. By building li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sts of customers, you can market your business and opportunities directly to people, and not wait for them to return to your website. You can also buil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d a list by targetting specific markets - "niche marketing" - or by casting a wide net and getting as many names as you can.

Niche marketing offers the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

most potential reward for the least investment of time or money. By focusing on a niche market, and by convincing those customers to sign up for your l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ist, you already know 2 things about your customers: they are interested in your business, and they are inclined to respond favorably to internet market

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing. They have actually made movement toward your business, by signing up at your website. So how can you keep this momentum going?

The traditional a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

swer is to send each new customer an autoresponder series of emails, usually 6 to 9, presenting your business to your new customer. Sometimes your seri

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es can focus on one opportunity, or one product, and use each email to educate the customer on the advantages of the product or service. Or, you can us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e the email series to introduce and explain your business to your customers. You can then use newsletters or mass emailings to present sales opportunit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es to your list.

But this is old-fashioned. This method uses a fraction of the power of the Internet, which means your internet-based business is bein

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g run on last century's technology. The Internet is the most powerful communicaitons tool in the history of the world. Use it to keep the momentum goi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng after your customer joined your list.

The autoresponder follow-up is the most effective way for you to make contact with your customers. In your em

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iling, include a mechanism for your customers to give you feedback or ask questions. A great way to do this is to put an FAQ (Frequently Asked Question

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s) page on your website, and a link to the FAQ page in each of your emailings. You have shown your customers that you anticipate their questions, and p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

roactively offered them assistance.

Another method you can use is to add a forum to your website. This requires more work on your end (to monitor the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ostings and make sure your forum isn't spammed out ot the point that no one visits it), but it offers a very high degree of interaction with your custom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ers and BETWEEN your customers. One of the best reputations your business can have is that your business steps out of the way of customers. By running

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a forum, and letting the customers interact with each other, your business will gain a favorable reputation as putting the customers first.

Building y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur list is a must in internet marketing. Keeping in touch with your list is simple, with the mailing and newsletter capabilities of most autoresponders

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. But turning your LIST into a COMMUNITY takes advantage of the power of the Internet to keep the momentum going once a customer signs up for your list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Columnist Nan Russell shares career insights learned over 20 years in the corporate world, including as a Vice President at QVC

It's a given that if you want to generate more qualified sales leads from you web site you need to rank on the first page within the search engines results pages. As search engines get more sophisticated search engine optimisation methods have to change to keep getting good results.

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