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What You Must Do EVERY TIME To Guarantee Your Opt-in Success! Follow the simple rules below and you will assure you are getting the most out of your squeeze pages every time.

1.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Create Urgency/Fear In Your Headline

When writing an effective headline for a squeeze page, it’s crucial you create urgency and/or fear. A squeeze page is not meant to make a s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ale… it’s meant to acquire a name and email address, period!

For example:

Urgency:

- As part of this special 48 hour marketing test…
- For the next 10 subscribers only…

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Fear:

- If you fail to read this report, you have a 90% chance of never being able to…..
- Statistics have now shown that children can also be seriously effected by…..

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

2. Provide two opt-in forms on every page

You’ll increase your chances significantly if you provide two opt-in forms on your squeeze page. One form should always go in the t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

p fold of the page, and another at the very bottom of the page as the last element.

3. Use a “graphical” opt-in box at the top of the page

This has been shown to increas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e my squeeze page opt-in rates by as much as 39%. Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

component on your page you have a much greater chance of increasing your overall opt-in rate.

4. NO External Links

This is where many folks fail! Again, this is a squeez

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e page with one sole purpose – GET THE EMAIL ADDY! Never place external links on your squeeze page. You can sell later. For now… no links! Two options: Leave or subscribe.

5.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Never ask for more information than is absolutely necessary in your opt-in form

I see it time and time again. Name, address, phone number, best time to call, how you heard abou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t us, marital status, shoe size, etc. Never ask for anything more than name and primary email address. That’s it! That’s all you need. You’ll drastically reduce your subscriber rates o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nce you start asking for anything more from a customer.

6. Always provide your name and email address at the bottom of your squeeze page

In recent tests I’ve conducted w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page. For optimum subscribe rates, include this informa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tion EVERYTIME! Personalization is a must.

7. Less Is More

Don’t confuse or over-complicate your opt-in offer. Keep it short and to the point. Too many times a s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ueeze page is far too long and confusing. Explain the benefits to your offer and that’s it. LESS IS MORE!

8. Privacy Policy

It’s crucial that you place a brief (s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mall and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone. Privacy is a major concern

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9. Professional Graphics

Never us

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e a cheaply designed e-cover or software box with your opt-in offer. Nothing turns away more customers than cheap looking cover graphics. As they say… a picture says more then a thousan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

words… so make sure those e-covers are eye-popping and professional! It will definitely pay off in the long term.

10. Test…Test… and Test Again!

You can always increase

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your subscriber rates… ALWAYS! Until you’re getting every single visitor who lands on your squeeze page to opt-in to your list there’s always room for improvement! Never stop testing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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