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The list based web business model basically is a web business that is driven by the list el

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ement. This is in contrast to any model that is web site or web page driven and utilizes a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

list in that when it is list based, access to the web site or web pages is basically denied

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

unless the visitor opts in to the list.

The business model basically operates like this:

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on the index or main page to the site, there is a squeeze page rather than a sales page or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

traditional entry page.

This squeeze page basically requires any visitor to opt in to the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

list before they are permitted to visit any of the pages in the site, including all sales

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ages.

If you have never used this model, it is natural to assume or to wonder how this mod

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l can actually increase sales, as you are basically barring access to anyone who is not wil

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ling to part with their name and email address in exchange for a gift of some kind and acce

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s to your website.

One thing to understand is that those visitors who are denied access to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your web site due to their reluctance to give you their name and email address are basicall

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y the same individuals who will click out of your web site or sales page without making a p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rchase. You see, if someone does not trust you enough to give you their name and email add

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ess, they generally will not trust you enough to give you their home address and credit car

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d number either. So generally anyone who might have bought from you if they were to have g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne directly to your website given the chance, are the same individuals who would give you t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eir name and email address, then go to your web site and make a purchase. So by using a sq

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ueeze-page only access to your web site, you are really screening out the people who do not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

trust you, who do not trust online, and the bulk of people who complain and ask for refunds

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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