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List building is such an effective tool online, especially in the niches. You see, you real

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly have to build a relationship with people online, especially in the niches.

For example,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

magine that your niche area online is pet supplies. Let’s assume that you provide a wide va

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

riety of pet supplies, including toys, food, and medicine.

Let’s also assume that you provi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e pet supplies for a number of different pets, including dogs, cats, birds, and hamsters.

I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f you have only one list, you will be sending out a wide range of offers to your entire list

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

You will be sending dog product emails to people who have cats, you will be sending toy em

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ails to people who are looking for food – the list is practically inexhaustible. Many times

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the dog owner, after receiving emails from you about cats and toys and birds will unsubscrib

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e from your list, or they will simply stop opening your emails.

However, if you were to seg

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ent your lists by type of pet, for example, and only send dog people dog emails and cat peop

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e cat emails, the loyalty level on your email campaign will go way up. Your retention rates

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

will be a lot higher, and you will have a higher open rate and click through rate on your e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ails, because your emails are more accurately targeted to your subscribers.

The drawback to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this is that for each additional list you create, you have to create an additional email ca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

paign. So you have to come up with a balance between over-segmenting your lists and having

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

too many types of subscribers on one list.

In theory, you should have as many different lis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s as the demographics of your list mandates. The most important thing is that you at least

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

separate lists by major differences in subscribers, such as dog or cat ownership.

For the m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st part, the more tightly you target your lists, you will make more money per month per list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you want to make your next trade show experience more productive? Do you want to spend time only with vendors who have what you want and need? Inside you'll learn how to be a more effective trade show visitor and a more profitable trade show exhibitor.

I've made over 80,000 cold calls over the years and thought I'd share with you a funny story about an experience that I had over the telephone. While the story is a bit humorous, the point of this story is to demonstrate that sometimes you need to have a good sense of humor to make the sale!

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