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In this article, I am going to talk about Internet marketing strategies for the advanced list build

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er. I am assuming a basic knowledge of list building, of selecting a niche, of creating a squeeze p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

age, of creating autoresponder campaign, and of writing persuading e-mails, and developing strong e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

otional bonds with subscribers on your list.

So, I am assuming that you are a list builder, and yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u know what you're doing, and you are probably are making money, and that you have a list of at lea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st a thousand opt in e-mail subscribers.

There are several strategies that I'm going to address he

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e. The first strategy is that you must study your opt in e-mail rates and your click through rates

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Using your autoresponder software, identify which e-mails do not get opened as much as others, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd change the subject lines. Identify which e-mails do not click through as much as others, and ch

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nge the script in them. Retest. Task and tweak again.

The second strategy is that you must work

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on the backend. One of my favorite strategies, and I do not see it being used nearly as much onlin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e, is that once someone opts in to my list, they are immediately presented with an opportunity to p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rchase something from me.

The search strategy is that you must continue to work on the backend. Y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou must create a sales funnel. My sales funnel starts like this. I have about six different free

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

items, I have three $10 items, I have two $47 items, and I have a $97 per month's coaching program.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

I use this sales funnel progressively. I use the free gifts items to entice people to opt in to m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y e-mail list, and then I immediately promote my $10 item to them. Once they have purchased like a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd are item, I recommend one of my 2 $47 items. Next, I give them the opportunity to become enrol

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed in my Internet marketing coaching program. I am in the process of creating and a $97 e-book, an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d anticipate one of my next products will be a $497 coaching program or Internet strategies manual

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I was fortunate enough to spend a weekend in Monte Carlo recently and being surrounded by the luxury yachts and other symbols of extreme wealth got me thinking about retirement :-) Ok, I know, I am ...

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