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Email list building is a common marketing practice these days. There are very few businesses that you can go into these

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

days that don’t ask for your email address or ask if you want to sign up for special offers or updates through your emai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l. This is the first step you should take, as well, when building your email list. Start by asking your customers to fil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l out a short piece of paper containing their name and email address. This will give you the opportunity to keep in some

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sort of contact and communication with your customers.

Email list building sounds easy, right? Well, it can be if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o about it the right way. These days, with everyone asking for email addresses with the amount of spam on the internet,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it is getting harder and harder for you to be able to get a person’s email address from them for your email list buildin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g database. So you’ll have to find some way to encourage them. If you are an in-store individual requesting an email add

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ress for building your email list, try pointing out the benefits, like newsletters, promotions or other benefits they mi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ght receive by having their email address on your email list. This is called direct contact collection. You are collecti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g the email address for the email list directly from face-to-face customers. For those of us with websites, adding a sim

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ple form for email collection is usually the best way to go about email list building. Simply write a short paragraph ab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

out why your customer should be giving their email address to you and then request the email by putting in a submission

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

form.

If you already have an email list, try this email list building option. Ask your customers for referrals. If they

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

like your site and what you have to offer, request the email address of friends and family so you can send an invitatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to those people to take a look at your site. Or, depending on the site, offer a referral program where customers can ea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rn something for every so many people they get to sign up and give you their email addresses. A third option in the ema

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

il list building process is telemarketing. In this process, you build your email list by contacting customers over the p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hone and letting them know they could perhaps avoid the call if they signed up for the email service.

Try to use as man

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y of these as you can when attempting to do email list building. This will help you to create a large email address base

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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