Digg It - Internet and Businesses Online

List building is one of the most lucrative exercises we can do online, and yet s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o many people do it wrong. They might pay $1 per visitor and only convert 10% o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f them – that makes the lead cost $10. If they could convert at 50%, they would

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have a lead cost of just $2. That number obviously goes down if the visitor co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st is lower – but the principle remains the same.

The bottom line is, if you ju

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t have an opt in box on your main page, you are likely to convert in the 5% rang

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e. If you add an annoying fly in opt in box, you might go to 10-12%, but my gue

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss is you lose some customers because they hate those fly ins (I do).

But if yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u go to a well-optimized squeeze page you can get as much as 65%, according to m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y own results. (Note: I also have squeeze pages that convert at 35%, but I send

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the bulk of my traffic to the one that converts at 65%; I have good reasons for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

leaving the poorer-converters alone).

So what should a squeeze page have on it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to be effective?

1) Your cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

et-More-Traffic-To-My-Web-Site.htm">list building squeeze page needs a headl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ine. The headline is just as important on your squeeze page as on a sales lette

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

– it dictates how many people will read your squeeze page.

2) Your list build

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing squeeze page needs 5 bullet points – one for each of the top 5 things they w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill get by opting in to your list.

3) Your list building squeeze page needs on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e short opt – in closing line, telling them to opt in to your list. I do not as

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k – I tell.

4) Your list building squeeze page needs an easy-to-use opt in box

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We’ve talked a lot about how the economy is hot right now and we’re in a full employment situation, and the fact is that what employers are looking for right now in good sales people is having a strong “hunter” profile. There are lots of different types of sales profiles out there, but the individual who is really talented and passionate about finding and closing new business, opening new accounts and generating new market share for a company provides the most value.

If your customers are treated well your products will sell. If they are treated poorly the business will suffer.

Some people do not understand the Internet idea of online commerce, but then again some people do not understand themselves either. To fully understand Internet Commerce you really only need to monitor your “clicking habits” for a few days to see where you are going and what if anything you are buying.

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Digg It - List Building – Importance of the Squeeze Page

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