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Are you really telling me you only use Google Adwords for your pay per click advertising? If you’re ignoring pay per click adv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ertising on Yahoo you could be loosing some serious profits. Here are six tips to get you familiar with Yahoo’s pay per click

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dvertising so your marketing efforts can start getting you a piece of another pie.

1. Bid for Placement- Unlike Google

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Adsense, with Yahoo you can bid for placement and determine what position your ad will show depending on how much you bid per

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

click. The advertiser with the highest bid will have position #1. Position #2 will go to the next highest and so on. If you re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ally want that top spot you can grab it for the right price.

2. Best Ad Positions on Yahoo- Positions 1 through 5 conv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rt the best with pay per click advertising on Yahoo, while max traffic comes with positions #1 and #2. Try and bid accordingly

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and aim for these coveted spots.

3. Write Quality Ads- Yahoo now gives weight to the quality of your ad, much like Go

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gle does, so write them well. Include your keywords in the title and description of your ads to make them as relevant as possi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ble to the keywords you’re bidding on. And don’t forget to make them catchy. Boring ads don’t get clicks so be creative and ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ch the reader’s eye.

4. Dealing with Disapproved Ads- Because pay per click advertising on Yahoo involves having your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ds approved by the editorial team before they show you need to make sure you read Yahoo’s guidelines and stick to them. But wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at if you stayed within the rules and still get disapproved? Here’s a trick—call them. Yahoo has a number you can call and spe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k directly to a member of the editorial staff. They’ll go over any changes that really need to be made to your ads and if all

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is well they’ll resubmit your ad for you with a personal note attached. Your ads will be showing in less than a day.

5. Di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ect Linking- Unlike Google that will not let you use affiliate links in their ads, Yahoo is cool with linking directly to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the merchant’s website. This eliminates the need for a landing page or the worry of duplicate urls. Use this feature to test n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w campaigns for profit potential before putting effort into building your own landing page or website.

6. Beware the Conte

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt Network- Leaving the “content network” option on can spell big trouble as the traffic from these sources is usually poo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. If you’re new to pay per click advertising on Yahoo do yourself a favor and turn this option off. Your wallet will thank you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Tips and techniques for transforming a company name into a viable and identifiable brand name.

My experience in negotiating with Arab Business men has been a lot of fun and it was quite a challenge at first due to the cultural differences. You see they like to sling a little bull now and again and are more similar to horse traders in the Old West in many regards. Some say that like to BS a lot and you often find yourself in a convoluted storyline

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