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I've been thinking a lot about how best to market a blog so that you really get good visitors. And one of the things I thought about were PPC ads and whether or not they were really worth the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

money you put in to them.

See…Whenever you sign up for Google AdWords or some other PPC service, you are paying money for each and every person that clicks on your link. However, the thing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about this is that the people clicking your link are only reading a short, two-line summary of what your website is about. I’d say about 75% of the people who click your ad immediately click

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he back button after realizing your website isn’t what they were looking for. Where does that leave you? That leaves you having to pay for that click–and that leaves that visitor unable to fi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd what they were looking for.

Things like this happen a lot. Let’s do a quick number game, shall we?

(These numbers are 100% fictional, and do not make up anything with my own personal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

website, nor do they reflect real-time numbers.)

Let’s say that the PPC company you sign up for charges you 20 cents for every person that clicks on your link. And then, let’s say that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you put in your budget that you are only wanting to spend … say $100 per month on PPC ads. That means you can get about 500 clicks to your website for $100. Well, of those 500 clicks to your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

website, this is more than likely how your visitor click-through is going to break down:

About 350 unqualified visitors

Unqualified visitors is a term I use to describe visitor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

who went to your website, however they weren’t interested in it, so they never come back.

Maybe 75 semi-qualified visitors

Semi-qualified is what I used to describe someone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

who comes to your website, finds it interesting, maybe tells a friend, but nothing every comes out of either of them.

Then you just might get about 50 miss-guided visitors

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hey clicked the link thinking they were clicking something else–it happens a lot with Google AdSense ads.

With the remaining 25 visitors, you’ll probably get a couple of them who

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stay pretty up to date with your website and actually continue to visit you. Now, obviously these numbers are completely fictional, however I use them to describe the PPC market th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e best way I can. So look at what you’ve spent here… You paid $100 to get 25 good, quality visitors to your website per month. What a rip-off, yea?

Let’s say you continue this trend for abou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

6 months. You’ve paid $600 total and what to show for it? 150 qualified visitors. Pfft. You’re better off throwing up posters on the bulletin board down at your city’s subway station.

You’r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e probably thinking…Well, how are some people able to do this so well, then? How come those people benefit so well from AdWords or other PPC programs?

The reason these peopl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

benefit well is more than likely because of the link-backs to their website, and the general all-around link base they have built for their website. I’m sure they’ve done quite a bit of link

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

building for their website, and it’s paid off for them.

PPC ads are something that are either hit or miss, with a good 80% chance that you’re going to miss everytime. In my views (and I say

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in my views mainly because I’ve never tried wasting my money on PPC ads) PPC ads are 100% not worth the effort and cost unless you really have a good link-base and good, quality search engin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rank. If you’re a brand new website just starting up, my words of advice to you: Do not purchase PPC ads and expect your website to become an overnight success. I recommend that you post goo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d articles, good blogs and a good amount of content before you attempt to purchase anything that the professionals use.

Take it for what its worth…I’m simply providing my input on the matter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/72389/diggit-PPC-Ads--Are-They-Worth-The-Money.html">PPC Ads - Are They Worth The Money?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/72389/diggit-PPC-Ads--Are-They-Worth-The-Money.html]PPC Ads - Are They Worth The Money?[/url]

Earlier in the year, IBM announced that it was purchasing a 9,000-person call center named Daksh with operations in India and the Philippines. The acquisition is interesting for two reasons. First, IBM previously had no significant call center capacity and with this one purchase has become a major player in the booming offshore industry.

There are 11 reasons to consider another using Joint Ventures to sell on eBay to avoid many of the usual frustrations of auction selling.

The rich jerk is famous for his popular ebook on how to make money online. Is he legit, or just another scam?

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