Digg It - Internet and Businesses Online

If you're reading this, you're probably already advertising on Google. Or at least considering it. Am I right?

What if I told you that there are a couple of alternatives to Google AdWords Pay-Per-Click (PPC) advertising that could only cost you betwe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

en 10% and 33% per click? How can this be?

It's no secret that Google has the vast majority of click traffic on the internet - and as unhealthy as that is, its not going to change anytime soon. Most PPC specialists will tell you if you're not adverti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing on Google, you're history.

But with some clicks going for more than $15 each, for high-end and lucrative products and services such as computer servers and credit card merchant accounts, isn't it time to look for effective alternatives? Serious a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dvertisers should consider alternative pay-per-click services.

Two that I have been trying recently for my own advertising are and Enhance Interactive and 7Search (disclosure; I am in no way affiliated with either of these companies).

Enhance Int

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ractive

Based in Provo, Utah, Enhance Interactive's partner network receives more than one billion queries each month. I've found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising.

You can pick both the keywo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rds for your ad and the price you're willing to pay for someone to click on it (as little as $0.03). Like Google, you only pay when your ad is clicked on.

Enhance Interactive's Guaranteed Inclusion service allows you to submit URLs which are guarante

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d to be in the database of highly visited search engines such as Excite and Dogpile, as well as smaller directories.

What's more, you can set your click price on any keyword that's significantly less than other large pay-per-click search engines. Enh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ance's system allows you to see your competitor's bids, something Google does not allow. That's handy.

Your first deposit at Enhance Interactive is a minimum of $50, all of which is directly applied to clicks. There is no minimum monthly spend at Enh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nce Interactive. One disadvantage is that you have to pay in advance, whereas Google allows you to make a $5 deposit and they charge you two weeks or a month for past clicks.

An interesting feature available on Enhance, which is not available on Goog

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le, is a feature called 'LogoLink' where you can upload an 80x40 pixel image that's no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. Very cool. Feedback from users who use this feature is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ositive.

While not as sophisticated as Google, conversion tools are available on Enhance, after you've installed some simple html code into your web pages you wish to track.

Overall, I'm impressed with Enhance Interactive's service and prices, which

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I've found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won't have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

give them a try.

7Search

Moving a little down the click quality scale, yet still worth a try, is 7Search.

With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an entici

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng alternative for advertisers weary of Google's high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor's bids, and select the ad position you wish to take.

One major potential `fly in the ointment' is this; you can't

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

elect what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?

Click fraud and useless clicks are likely to increase. But remember; on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.

The 7Search interface feels a bit 'clunky' when compared with Google or even Enhance Interactive. But if you're willi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g to slog through it for 30 minutes or so, you'll likely be able to figure out what to do. Your effort should pay off with low cost clicks delivered to your landing page.

While 7Search does not provide a conversion tool, Google Analytics will track c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

licks that come from other search engines, so if your Analytics code is installed correctly, you can track a 7Search click, or most other search engines for that matter.

Summary

Let's not desert Google entirely - it's still a good (if more ex

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ensive) tool. As always, even if you decide to choose Google alternatives, remember you can track most, if not all, the clicks arriving at your site with Google Analytics.

OK, that's it for now. Towards becoming a more efficient business give some th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ought to Google PPC alternatives. One more thing -- it's important. Using proper PPC ad writing and construction strategies is vital on the cheaper PPC service providers. The proven secrets apply on these cheaper services, as much as they do on Google

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/72406/diggit-Why-Almost-Everyone-is-Wrong-about-Google-Alternatives.html">Why Almost Everyone is Wrong about Google Alternatives</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/72406/diggit-Why-Almost-Everyone-is-Wrong-about-Google-Alternatives.html]Why Almost Everyone is Wrong about Google Alternatives[/url]

Recently in a report by the Federal Trade Commission they listed as one of the reasons to pro-over disclosure policy was the cost effectiveness of the franchise rule.

How is it possible to spend 36 times less per lead and still improve response rates by ten times? Discover how Dialogue Strategy can bring new economies to traditional direct marketing.

How many times have you approached a prospect that you just felt sure would make an excellent addition to your team just to be told 'I am not a sales person'? This is probably the most popular rejection I have personally experienced in my team building.

Tags

Links

Digg It - Why Almost Everyone is Wrong about Google Alternatives

Related Articles: