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PPC stands for Pay per Click, Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. "PPC Management” provides maximum ROI by optimal placement and using proper keywords and narrowing gap between bids through its keywor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d management services, saving you time, money and as well as manage your Overture™, Google™, Miva™ and other PPC accounts. Our Pay per Click management services significantly improves your return-on-investment from Overture, Google and other PPC engines by reducing costs,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

increasing traffic, and saving your precious hours of management time.

What is Google AdWords?

Google AdWords are short pay per click ads that are displayed on the right side of Google search results. The ad copies display the highly relevant and targe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ted results on the right side of the Google SERPS (Search engine results pages).

Steps involved in setting up an AdWords campaign?

1. Find a product, business to promote that is in high demand. This can be an affilia

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e product or one of your own products. I recommend not to promote a product which has no demand. Do your keywords research first.

2. Keyword Research - Try to select the targeted and potential keyword which suits your business or product

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, avoid unnecessary clicks from search engine users because it can increase the average cost per click.

There are several Keyword research tools available online but some of the prominent are listed below.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

External" target="_blank">Google Adwords Suggestion Tool

Overture Suggestion Tool

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

seed=ppc&suggest=Hit+Me&adult_filter=remove_dubious" target="_blank">Word tracker

3. Check the Competitiveness of Keypharses - Enter any of your main keywords in the Google search engine and see how many ads are displa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

yed on the sponsored ad of the search results. Some of keyphrase might have as many as 40 advertise or more it clearly means very high competition market, but if the no. of advertiser for any keyphrase is 16 or less, it can be potential market to target.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g>

4. Create a Google AdWords Account - There is a US$5.00 activation fee for Google AdWords. After that, you decide how much you are willing to pay per click and per day. You can choose a maximum cost-per-click (CPC) from US$0.05 – as much as you want a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d set a daily budget as low as 5 cents USD or as high as you want.

5. Write your ad Copy - Look at the ads which are currently live on Google to give you an idea of how to write ad copies. Use your main keyword or key phrase in the title of your ad copy.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
You may even be able to include other keywords within the body of your ad campaign. Here's a format of a typical ad:

Title: - 25-character limit

Description 1:- Benefits (35-character limit)

Description 2:- Features (35-character limit)

Display URL: - (35-character l
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
imit)

Destination URL: - The Destination URL can be up to 1,024 characters and is the actual web page users will land on after they click on your ad.

Here's an Example

Pay-Per-Click (ppc) Account Management

Boost (Increase) your ROI

Adword Qualified Company UK

www.I
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nventaTech.co.uk/PPC-Management

Write different ad copy for each of your ad groups. You never know which performs better than the other ad group and Make sure the landing page or website is relevant to the ads. This will help to reduce waste of the clicks.

6. Tr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ck the Results - To identify how many of your customers clicked through to your website from your Google AdWords, use a unique tracking URL for each ad group. This will also give you an indication which ads and keywords converted the most clicks to sales. Google
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
automatically tracks the click through rate for your all ad.

7. Refinement and Continuous Improvement - As you will start receiving the statistics of your adwords campaigns you can improve the performance of your campaigns. The traffic analysis can help
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
you in knowing the behavior of your visitors in order to apply those changes to your running campaigns. You can filter the non-performing keypharses and make further enhancements in the already good performing keyphrases.

If you follow these guidelines for creating your
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
oogle AdWords campaign, you can quickly attract new visitors to your web site or affiliate program and generate instant sales.

Conclusions:

PPC Management allows you to get maximum exposure, while you control the amount you want to spend on your marketi
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ng campaign. There are no risks and you can clearly track the effectiveness of your ad campaign.

What to Do Next...

If you have any queries regarding the above information or looking for a Pay Per Click (PPC) Management of your website then please conta
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ct us at Enquiry@InventaTech.co.uk or visit us on www.InventaTech.co.uk

Inventa Technologies provides detailed information on Pay Per Click (PPC), Pay Per Click (PPC) Management, Pay Per Click (PPC) Advertising, Pay Per Click (PPC) Search Engine and more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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