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One of the main problems advertisers on Google have is getting a good CTR from the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

start of a campaign. Often, you start your ad and have to wait for the clicks until

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your CTR is high enough to be given good placement in the sponsored listings. Want

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o be sure you’ll get a killer CTR right off the bat?

Here's what you do...

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

>Go to Google and search on a keyword or niche you’re looking to advertise on.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Take note of which ads come up on both the paid and above the organ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

c listings.

Search for your keyword again, this time type a ra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ndom string of numbers after the search term. (ex: keyword 2452456454)

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Google should say “Your search - “keyword 2452456454 - did not match any d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cuments.” If you see this, good, but we’re not done.

Did you no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ice that you still see ads displayed on the right under paid listings, and maybe a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

few above the organic listings? (left side of Google)

Google ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

’t show you real results because of your random character string, but it does stil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do some computer magic and spit out a few ads.

You guessed it.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Those ads are shown because they have a high CTR. Google showed these, even thoug

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the advertiser wasn’t directly bidding on your search term because they have the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ighest CTR of all Adwords advertisers for your search term.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you simply need to use those ads as a template for your own Adwords ad, and you c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n sleep nicely knowing that you’ve started with an ad that will pull in the clicks

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Pretty cool trick huh? Let me know how it works out for your campaigns

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are two distinctly different markets. Oddly enough, both markets need the exact same marketing process to work. As elsewhere described, the first market is the selling of commodities, either as products or services; commodities meaning a known value, i.e. a commonly accepted result. For example, a $.69 can of green beans and a $4.95 car wash represent expected results. The second market is...

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