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Pay-per-click advertising has taken the web by storm and for good reason. You have seen thousands of these ads on the right side of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a Google or Yahoo! search; the ads scream for you to click on them for more information. It may seem like you ignore them, but sta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

istically they are one of the best and cheapest ways to advertise on the web.

These internet ads help you deliver a short promotio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nal message to your target market. As the name says, they click on your ad and you pay. Sometimes you pay a lot. The key is setting

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

up a good ad that drives the right traffic to your site. Here are a few thoughts on doing pay-per-click advertising the right way,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hich maximizes the hits and minimizes the expenses.

Write simple ads that attract the web surfer while telling them what you promo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ting. The big three (Google, Yahoo! and MSN) have different rules for the ad creation, but the mission is the same. Write clear sim

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

le copy that compels your reader to click for more information. Use of key words is critical, so be sure to include them in your ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

copy. Remember that your ad readers are doing web searches and have keywords on the brain. Also, these keywords are what matches yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur ad with their search. Don’t try to trick the reader into clicking; likely they won’t buy what you are selling and all this does

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s cost you money.

When a web visitor clicks on your ad, they want to go where they can get more information, or they just want to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uy. Your website may not be the best destination. If you sell many products or if your website is complex, you may want to consider

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a simple landing page that gives the visitor what they want. Visitors are very impatient and won’t waste time searching though you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

site for what they need. It is a two or three click world.

Not all ads work the first time, so be sure to test and tweak them. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ecommend short duration ads to start, which is the beauty of the internet and pay-per-click advertising. Ads are easy to create. It

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can take just a few minutes to create them, if your ad copy is ready to go. Once the ad is approved, which is generally in three t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

four days with Google and Yahoo!, your ads will get immediate feedback.

The ads cost real money and it pays to have your ad in a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rominent place at the top of the listed ads. A general rule of thumb is to stay in the top 25% of the listed ads since most clicks

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

occur in this quartile. Below the top 25% is no man’s land and the ads are not worth the money. Note that the ad prices are quite v

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

riable. Experiment with key words and descriptive phrases. Avoid lengthy or complex descriptions since they will just be overlooked

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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The quantity and quality of the idea pool is important. The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.

Have you ever wondered why your clients/customer/patients stopped doing business with you? The reasons are surprising and eye opening! The most important thing is you can get the large majority of them back. In fact many of them want to come back.

As you continue to read this article, you will learn about a rock solid, tried, tested and approved nine step strategy for easily acquiring $5,000 per month online using only email...

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