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When it comes to Internet Marketing...Pay Per Click Advertising has been one of my favorites. What could be simpler then to sit down, come up with a few 'key' words that describe your business or product, list them with one of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e PPC's and instantly start to receive an endless flow of prospects and business. For the first year or so that I used this type of advertising, that's pretty much what occurred. Unfortunately, a couple of things changed along th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

way that have made me re-think this type of advertising.

Pay Per Click advertising offers some obvious advantages over other methods. One, you don't have to wait weeks or months trying to get your site listed on Search Engines.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Once you've opened and funded your PPC account, and listed your keywords, you can start to receive traffic the same day. Another nice feature is that you can control how much you want to spend on advertising. Funding levels usual

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y start at $25 and go up from there. Once you've funded your account, you'll continue to receive website traffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several doll

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rs or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the more it will cost to get those visitors. When I first started, you could get some good basic keywor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s like 'home business', or 'work from home' at a reasonable cost. But as time went by, and more people discovered PPC advertising, the cost of getting a high enough listing to receive any traffic has become prohibitive for small

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dvertisers. There have been several suggestions on how to get around this, but I've found the advice to be of limited value.

One of the suggestions I've heard by advertisers is to create a huge list of keywords. The thinking her

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is because you have so many keywords, some will be priced lower than others and it will bring the cost of your advertising down. Sort of like 'dollar cost averaging'. The problem with this strategy I believe is that many of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eywords that you use are so general in nature that you wind up with a lot of people coming to your site that aren't looking for what you're selling. In fact, I tried using this strategy with a few of the more established PPC's. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

created a list of over 500 keyword listings for one of my websites. While it did lower the average cost of my advertising, I received little in the way of business. In this case, more was not necessarily better.

A more serious p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

roblem for Pay Per Click companies as well as advertisers is Click Fraud. Over the last year or so, numerous allegations of Click Fraud have surfaced. In fact, Newsweek, and the London Times recently ran articles on this issue. C

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ick Fraud can occur in several ways;

One of the ways Click Fraud can occur, is when advertisements placed on an affiliates website are clicked on manually by the website owner, or others. Since the affiliate is paid by the numbe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of clicks on the advertising links on his site, clicking on the links increases their revenue, AND cheats the advertiser. Most advertisers have neither the time or resources to monitor whether or not the people clicking on their

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

links are genuine or not, so it falls on the PPC companies to find solutions to this problem.

Another type of Click Fraud occurs on the PPC site itself, and happens when a competitor clicks on your link repeatedly, driving up yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r costs, and depleting your account balance. This kind of fraud can quickly add to your advertising costs, especially when someone clicks on your links numerous times. For instance, someone clicking on a $1.00 bid ten times a day

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

over a five day period will cost you $50. Ouch!

If you decide to try your hand at PPC advertising, keep a couple things in mind; Click Fraud does occur, so you'll need to monitor your account for any unusual activity. For instan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e, if you notice a spike in your advertising costs over a short period of time, and much of it is attributed to one or two keywords, you could be a victim of Click Fraud by a competitor. It would be to your advantage to contact t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e PPC company, and let them know about your concerns. At the least they'll check into it, and it's quite likely that you'll receive credit for the advertising costs in question.

Pay Per Click advertising has been a profitable so

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rce of business for me in the past. While I can live with paying slightly more for my keywords, I can't accept paying for phantom clickers. Until the issue is resolved, I will be hesitant to spend a lot of money on PPC advertisin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In an encouraging spate of retail outlets opening in the National Capital Region in the last six months, Reliance Fresh can claim hands down that it is on top and rising.

Think your email campaigns are actually being read? Let me ask it this way-would YOU read the emails you send out? If you're not making the effort every single time, chances are good the email was never read, much less acted upon.

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