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I'd like to share with you some specific bidding strategies you can implement right away that should have a nice effect on your AdWords campaigns. Bidding is a big topic, and it's

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

impossible to cover everything in a single article. But if you put just these few strategies into practice, I can almost guarantee you will see a higher conversion rate.

First of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

all, I want to talk about how you should bid when you are first setting up your campaign. At the outset, you absolutely need to bid high. Some people are under the illusion that t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ey should start small and work their way up in terms of cost per click. Nothing could be further from the truth. In fact, the correct strategy is exactly opposite of that. When y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou are first setting up your AdWords campaign, you need to set the bidding high. The specific cost per click is going to vary, depending on the market you are in. But you certainl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want to bid enough so that your ad position is on the first page, preferably in position two or three. Note that your ad position is determined not just by bidding, but also by yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur CTR (click through rate) and quality score. When you are first starting an AdWords campaign, you don't have any CTR or quality score numbers--they need to be built up. So in or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

der to build these up, you need to bid higher than normal so that your ad is shown in a high position. If you do this and write a compelling ad, you will in turn receive clicks. A

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d once you receive clicks, your CTR will continue to go up. As your CTR and quality score increases, then you can start to lower your cost per click and still maintain the same ad

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

position.

Secondly, do not get into any bidding wars over high-volume or super competitive keywords. It's just not worth the cost Google will charge you. And to be frank, most of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the high-volume keywords are not that targeted anyway. For example, if I was selling a spyware removal software tool, I would not bid on the word "spyware" for two reasons. The te

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rm itself will cost me a small fortune to get on the first page, and it's also not very targeted. After all, someone typing in a general word like that could be looking for any num

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ber of things. Instead, spend your time and money bidding on a large number of low-volume but relevant keywords. You will pay less per click, and your visitors will be more target

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d. To get the largest list of low-volume keywords, you'll need to invest in a professional keyword research tool. I personally use and recommend Keywords Analyzer, but there are a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

number of quality products in this market.

Finally, make sure you set a higher bid on exact matches. With AdWords, you can target keywords in three ways--broad match, phrase matc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and exact match. Broad match will trigger your ad when any of the words in your keyword phrase is typed. Phrase match will trigger your ad when your keyword phrase is typed rega

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rdless if other words are also used. Exact match will only trigger your ad when the exact keyword phrase is typed. I recommend using all three match types for the most amount of c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

licks, but setting a higher cost per click for the exact match keywords. Doing so will allow you a bit more control of the ad position for that exact match keyword. For example, y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur ad group may have a maximum cost per click of $0.25 for your keywords, but within the ad group you can further specify that you want the exact match keywords to have a maximum co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st per click of $0.60.

Bidding is a complex topic, but you don't have to get overwhelmed. By just following these three simple tips, you are well on your way to an AdWords miracle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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