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Digg It - PPC Advertising Explained
PPC advertising of course is the process of buying search engine traffic.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
You bid a price to be in the sponsored listings of your favorite search eng
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ine, and you get generally pretty predictable results.
Sound confusing? I
Sound confusing? I
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
’s not. Here’s how PPC advertising works, in a nutshell. First you create
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a page title, description and link as you want it to appear on the search
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
results page. Next, you choose the keywords that (you hope!) will lead peo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
le to your ad. Then, you decide how much you are willing to pay for each c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
lick of your ad (this is your “bid”). Finally, your bid is compared to all
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
other bids for the same keywords. Your bid’s place relative to the other
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ids will determine how far up on the search results pages your ad will appe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ar. He who bids highest, ranks highest!
Like most things in life, there a
Like most things in life, there a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re pros and cons to embarking on a PPC advertising campaign. On the plus s
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
de, this is straightforward and simple to set up – no special computer or o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nline knowledge is required to make it work. Further, PPC can be economica
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
l, as long as you stick to a budget. You only pay when someone actually cl
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cks on your ad, regardless of how many times the ad is displayed.
Looking
Looking
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
at the downside, there is always the potential for your competitors to clic
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
k on your ads just so you have to pay. The more money that comes out of yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r pocket, the better for them, right? Also, PPC pricing structures can tur
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n out to be costly long-term, so it is generally only a short-term solution
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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