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Critical success of the Google Adwords CPM or PPC campaign depends largely on how you structure and manage y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our ad campaign. Find below the various tips to ensure that your adwords campaign a great success.

There ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

3 levels of Google Adwords campaign. Such as:

Campaign

Ad Group

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s

Google Adwords provides you the flexibility to test your ads as much as you want. You can delete ads

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that are under-performing. Create more ads, write better ad copy. You can test as many ads variations as pos

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ible until the desired CTR/CPC/ROI is achieved.

To successfully manage your adwords campaign, you need to s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tructure your campaign from the beginning. You must have thorough idea on how the ads are associated with ad

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

groups and keywords. So that you can quickly delete the under-performing ads.

Prepare a large keyword list

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or your campaign with various combinations of related, competitive, less competitive, plurals, misspelled ke

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

words or key phrases. And then group them as follows:

Step 1: Group the keywords

Targ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ted keywords

Highly competitive

Not competitive

Plural keywords

Miss

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pelled keywords

Step 2: Create ad groups based on the grouped-keywords.

Create ad gr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ups exclusively for the grouped keywords. This is to ensure that you can easily identify the ad groups that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rovides ROI.

Step 3: Create 2-3 ads for each adgroup.

Since the keywords are identified a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d well grouped, we can experiment on the ads level. You can create 2-3 ads with variations on the ad copy at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the ad group level. If the testing shows that a particular ad is under-performing, you can delete it and cre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ate new one. Likewise, you will have the flexibility to test as many ads as needed without messing around at

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the keyword level.

Conclusion.

If you find your ad group itself is under-performing, you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an delete the ad group. Then you can do a research and come up with more keywords and create a new ad group

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or those keywords. In this way, not only you can effectively manage the keywords but also individual ad copy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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