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Negative keywords are added to your list of keywords to prevent your ad from

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

showing. So if someone performs a search query that contains one of your n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gative keywords, your ad will not be served. In essence they serve as a fil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tering mechanism. Think of it in terms like panning for gold. You shake th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pan to filter the dirt so the gold nuggets become exposed. Negative keywor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s are "your pan" and when properly used, the targeted user will filter throu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gh.

So how do you find a negative keyword? During your keyword research, i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you stumble across a keyword that does not quite fit your product descripti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on, then BINGO you just found a negative keyword. You then add that keyword

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to your list with a little minus sign in front of it. By placing a minus si

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n in front of a keyword, it prohibits that keyword from triggering your ad.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

A negative keyword looks like this: -keyword

Using negative keywords not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nly helps you increase control over the serving of your ad but it will also

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

help to increase your click through rate (CTR) and that in turn will also in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rease your quality score with Google. Your conversion rates will go up beca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se your ads will only be served for relevant queries. A word of caution tho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ugh; be sure not to limit your exposure too much by the use of negative matc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es.

It’s important to note that should you discover your click through rate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is NOT increasing and/or your conversion rate decreasing, then you need to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eview your negative keyword list immediately and make the proper adjustments

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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PAD file or Portable Application Description file is one of the most efficient ways of submitting your shareware and in turn driving visitors to your website and making your software popular.

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