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Digg It - PPC-The Desire for An Exact Bid Amount
If you run PPC campaigns, you are undoubtedly aware of the changes made over at Yahoo to the old Overture platform. Range bid pricing is
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
in. Gee, I wonder where they got the idea.
Pay-per-click marketing tends to be a love it or hate it platform. On the love it side, the pl
Pay-per-click marketing tends to be a love it or hate it platform. On the love it side, the pl
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tform is a way to generate traffic to a site immediately. This, of course, allows you to first figure out if anyone is interested in what
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ou are selling and then figure out if your site can convert their interest into revenues.
On the downside, it costs money per click, whic
On the downside, it costs money per click, whic
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
h means you need to keep an eye on whether you are spending more than you make. Then there is the issue of click fraud. Nobody really know
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
how bad a problem it is, but most people agree it IS a problem. The people at Google and Yahoo deny this, but who really believes them co
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sidering they make money on the fraud?
One of the interesting things about PPC is the bidding process. In the old days, GoTo was the big
One of the interesting things about PPC is the bidding process. In the old days, GoTo was the big
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
boy on the market. It later became Overture, which was purchased by Yahoo. The system was great. You could bid an exact amount for placeme
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t on the engine. This, in turn, made it easy to figure out where your ads would be placed, how much the cost would be and so on.
Then alo
Then alo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g came Adwords from our friends at Google. Suddenly, you were bidding by range instead of a specific amount. Nobody was really sure where
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he ads were going to appear, but most people trusted Google at that time and click fraud had not reared its ugly head to any great extent.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Ah, but that was then and this is now.
Click fraud is garnering more and more attention on a weekly basis. Just how many of the clicks a
Click fraud is garnering more and more attention on a weekly basis. Just how many of the clicks a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e legitimate and how many are fakes? Some estimate twenty percent. Some believe the figure is higher while others believe it is lower. The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
point is nobody really knows. Regardless, the PPC platforms have received a ton of criticism and rightly so in my opinion.
Facing up to t
Facing up to t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
he criticism, Google and Yahoo/Overture promised to institute click fraud prevention strategies. Supposedly this has happened. At the same
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
time, however, both maintain the range bidding process. There is nothing wrong with it per se, but it hardly brings more exacting informat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on to the PPC process.
If click fraud is not an issue as claimed by Google and Yahoo, why do they continue to evolve their systems toward
If click fraud is not an issue as claimed by Google and Yahoo, why do they continue to evolve their systems toward
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s providing less specific information? Could they be hiding something? Perhaps making it near impossible for any lawyers or the Justice De
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
artment to decipher what is going on?
Beats me. With all the criticism, one would expect them to provide more detailed information and pr
Beats me. With all the criticism, one would expect them to provide more detailed information and pr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
vide proof of the steps they are taking to prevent click fraud. If anything, they are doing just the opposite. At least that is my opinion
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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