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There are certain strategies that need to be adopted to turn your campaigns around. A simple tweak here or there can pay dividends in the lo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng run. Remember, adwords can be a beast to master but very rewarding when you get it right.

Increased Bids and Quality problems Do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you constantly have to increase your bids due to googles quality issues? if this has happened you have been hit by the infamous google slap.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

This boils down to google wanting your landing page to be relevant to the keyword search term. This can easily be fixed by ensuring your la

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ding page matches your Adwords ad. Try putting your keyword and ad text into the title of your landing page, this will ensure the user has f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ound what he is looking for and will not click away from your site. Keyword density is also a factor. Try to include your keyword throughout

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your landing page text. A keyword density of around 3-5% is adequate to keep google happy.

keywords

Put your keywords into groups a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd adjust your landing page to include each different set of adwords. Run seperate campaign for each keyword group and ensure your landing p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ge is relevant.

writing your Ad

You will need to have a killer ad that will attract clicks. Run a search on google for anything of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your choice and look at the sponsored ads. Which ad stands out the most? Which ad are you drawn to? Try to emulate the way the ad has been w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itten and test it in your campaign. if it converts keep it, if not change it. Adwords requires testing and tweaking all the time.

how to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

find those converting keywords

The best method requires you to do a little work. Type in one of your keywords into google and make a no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te of the URLs that are showing on page 1. Do this for 5-7 days with all your keywords. What you should have is a log of all the ads that ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e been showing for the majority or all of that timeframe. These are the ads that will be making money. Most adwords users will drop there

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

campaign if it wasn`t profitable in this time frame. Try writing your ad in the same style(do not copy) and bid to a higher position than th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

profitable ad you have been monitoring. test if its profitable let it run, if not tweak or dump it.

These are just a few tips i have learn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed that make a difference to poor performing adwords campaigns.

Remember

Ensure your landing page is relevant to your keywords and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dwords ad. Your landing page should be relevant to all your keywords. Don`t forget about keyword density 3-5% is good. Monitor your competit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion to find those converting keywords and Ads

There is much much more to google adwords than most people think. Learning the finer points w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll turn your losing campaigns into profitable ones. Do not get put off from using adwords, its just a question of understanding how it works

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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