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The increased competition in all sectors of the economy has led to the introduction and use of new and more

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

advanced marketing techniques that allow an organization to stay ahead of its rivals. Organizations have s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arted accepting the Internet as one of the best mediums for marketing their ideas, goods, and services. Pay

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

per click (PPC) marketing has established itself as a superior marketing technique. PPC enables the adverti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er to list the site at the top of search engine results. The advertiser only pays when an interested viewer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

clicks on the listing and visits the website using the link provided by the search result. The advertiser d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es not pay for the listing but only for the actual click-throughs.

A large number of search engines offer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

specific search results for specific keywords and phrases. The search engine lists the related resources fr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

m the Internet and mentions sponsored results in a fixed columns. The best suited results having the select

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d phrases or text words are listed at the top of the results. Top sponsored results are auctioned among pro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pective marketers, and the highest bidder for a specific keyword gets the top listing followed by the next

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ighest bidder and so on. The bidding works out cheaper as it is based on the auction of keywords where only

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a restricted number of marketers can participate. PPC marketing increases the overall return on investment

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

long with the conversion ratio of viewers to potential buyers

PPC marketing also allows marketers to quali

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fy certain users that visit their website before hand. The marketers can determine the target group of the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dvertisement and attract the group using well-crafted messages. The advertisement and the website are prepa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed by the marketer in a planned manner so as to ensure that the viewer sees the advertisement, clicks throu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h, and visits the site. Marketers use this method to increase the popularity of their website with the targ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t group.

PPC or Pay Per Click marketing has proved to be one of the most advanced and effective ways of ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

keting specific websites. A plethora of websites online offer detailed information related to PPC marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/72565/diggit-PPC-Marketing.html">PPC Marketing</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/72565/diggit-PPC-Marketing.html]PPC Marketing[/url]

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