Digg It - Internet and Businesses Online

On any given day I am constantly digging for the latest and greatest information on Google as it relates to search engine marketing, specifically search en

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gine advertising (aka “pay-per-click” or “ppc” advertising), and other related industry news. During the course of doing this, every now and again I click

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the sponsored links. It never ceases to amaze me just how many businesses try to navigate the uncharted waters of a pay-per-click advertising campaign the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

selves. I applaud their efforts however in most cases, they have no clue what they are doing. Case in point: you click on an ad that advertises a specif

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic product and you are taken directly to the homepage of the advertiser’s website. I don’t know about you but to me (as a consumer looking for something),

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that’s irritating.

Rule number 1 of pay-per-click advertising: Never have your text ad pointing directly to the homepage of your website especially if yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are trying to sell something. Only in very (and I mean very) rare cases would you do this. When someone clicks on your ad, you want them to be taken to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one of two places. Either a precise landing page that was created specifically for the product or service you are promoting with a link to your website OR

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to a specific page on your website, pointing them again in the direction of the specific product or service your text ad was promoting. But NEVER take the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to the main homepage of your site! Rather than focusing on what makes sense to you, (and it might have made sense to you to have them land on the homepag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

so they can see everything you offer) the key is to focus on what makes sense to the consumer and to them, they want to find exactly what they are looking

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for and FAST! Within 5-8 seconds if they don’t find what they are looking for, BOOM their gone! They leave your site and you just gave that sale to yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r competitor on a silver platter.

Another common mistake I see all the time is not having the actual keyword in the actual ad. If you are selling “sunles

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tanning lotion” then be sure to have the words “sunless tanning lotion” in the title line of your ad. Google high-lights the keyword in your ad if you do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this and that will make your ad stand out from the rest.

In closing I would like to ask the “do-it-yourselfers”; would you take the chance on doing your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

own corporate tax return based on a little bit of knowledge you may have acquired about the tax code? Would you defend yourself in court if you thought yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

could win? The answer is NO, you would probably leave it in the hands of a professional right? Well pay-per-click advertising is no different. It simpl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y boils down to this - some things in business demand total expertise and a pay-per-click advertising campaign (as well as corporate tax returns and legal

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

epresentation) is one of them (smile & a wink).

For valuable advice and tips on pay-per-click advertising campaigns such as with Google AdWords, sign up t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

receive my newsletter at www.ppcbydesign.com.

Article by JoAnn Zarick

http://www.ppcbydesign.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tips in responding to tricky questions during job interviews for pharmaceutical sales positions. Job interviews for pharmaceutical sales are unlike other types of job interviews. These interviews are used to assess whether a candidate is suitable in the sales environment in addition to reviewing background histories and skills. Interviewers would often ask tricky questions that test the personalities of candidates in order to determine sales potential.

Learn which key areas of your resume get read by every prospective employer, why they read those parts of the resume, and how to improve those entries on your own resume in order to increase your odds of getting hired into a career position.

Opening a dollar store can be a fun and rewarding experience. Sure there are lots of long hours and there is hard work, but what new business doesn't have that? Sure there are many risks including competition from other bigger companies. Sure the margins are tight and strong management is required for success. Yet many enter the field and more are coming every day.

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