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Pay-per-click Advertising

Pay-per-click advertising is one of the major components of a successful Internet marketing campaign. Whilst search engine op

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

timisation remains the best way to generate traffic, SEO techniques can take a long time to start showing results. During this time, you need to find a way to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

enerate more traffic and keep the interest in your site high. One of the best ways to do this is through Pay-per-click, or PPC. A good PPC campaign will fill t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he gap between your web launch and your search engine optimisation campaign taking effect. Here are some of the basics of PPC, and how they can help you make m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ney from your web site.

What is Pay-per-click advertising?

Pay-per-click advertising, or PPC, is where a search engine allows you t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bid for a place in search results. Most of the major search engines such as Google, MSN and Yahoo add to their search results by sponsor adverts. These are th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e ads at the top and side when you do a search in Google. You can buy these link placements in order to improve your exposure on search engines.

H

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

w does PPC work?

PPC is quite simple, and basically involves you bidding on a placement in the search results for particular keywords. Instead o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

using SEO to put you high in the listings, you get the same results by paying for the position. This is a great way to get high in search engines quickly, esp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecially if you are waiting for your SEO techniques to bear fruit.

Getting started

In order to begin using Pay-per-click advertising

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you need to an open an account with a PPC provider. You two biggest around are Google Adwords and Overture. You register with a provider, giving you personal

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

etails and a credit card number. Next, you create a number of ads with the design and text you want displayed in your search engine listing. The title you use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

should incorporate the keyword you are looking to promote. Finally, you bid on the placement you want in the search rankings.

Bidding for a placem

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt

Although bidding for a placement is fairly straightforward, you need to make sure you get a good position for the money. You never really wan

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to be below 10th position, and ideally you need to be in the top 3 search results to get really noticed. However, this is no good if the amount you pay per cl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ick is more than your profit from customers. For example, if you pay $.80 per click for a listing and only get 1 visitor out of 100 to buy your product from wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ch you make a $10 profit, then you will lose $70 per sale. Basically, you need to make sure that the price you are paying will be less than the extra revenue g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nerated.

Using PPC carefully

Whilst PPC can be a great way to generate extra revenue and traffic to your site by getting your web s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ite good exposure, you need to use it carefully. Making a profit from Pay-per-click advertising can be hard, and unless you have reoccurring revenue and other

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ethods of Internet marketing, getting the most out of PPC will be hard. However, with the right guidance and strategy you can make PPC advertising work for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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