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1. Do you think that anyone buys almost anything these days without going online and researching? Not too o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ften anymore. We would even say that these days not doing your research online before you purchase almost a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y non-trivial item would make you a bit of a fool. PPC can help you find BUYERS

2. You can target PPC adve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tising to certain geographic areas, cities, or regions and only advertise to users searching for your speci

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic keywords.

3. With PPC – you can change your daily budget at any time – great control over your cost P

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

C targets ACTIVE consumers when done right in all phases of the buying cycle. Traditional advertising is li

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ke playing the lottery – PPC is a sure thing.

4. You can run online promotions on an ad hoc basis online w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

th a fixed budget – so if it rains or snows one weekend or for any other reason whatsoever - you can scale

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ack or increase your PPC advertising for any timeframe.

5. You only pay for actual clicks – not hard to me

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sure impressions (how many half asleep retired folks saw your last television advertisement – probably half

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as many as the networks are telling you).

6.PPC can measure your ad performance down to the single click a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd monitor that users behavior during their entire stay on your website. PPC provides a rock-solid ROI (ret

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rn on investment) measurement.

7. You can determine a lot of information about your clients by setting up

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nalytics on your site – incoming locations, how long a user stays on a page, etc…

8. With a PPC program, y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u can test run advertising copy much more inexpensive then running traditional advertising. In other words

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

before you run a big fat radio or television promotion – does it not make sense to first spend a few hundr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed dollars on the same promotion over the web to see if the offer is effective or not?

9. You can run almo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t limitless amounts of advertisements – if you have 50 advertisements you can run all of them in a rotation

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at no additional cost!

10. Dollar for dollar – the value proposition on the data you will gather alone mak

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s online advertising very, very valuable for your business. The ROI is very high for PPC advertising online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Effective use of competency frameworks provides employees with a clearly-defined set of personal development objectives and managers with a consistent measurement tool that could be used across geographical, cultural and work boundaries. Many organisations however fail in their attempts to build a framework to proactively manage competencies.

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Building a niche website is a great way to build a business. But what if you could build a network from that one site? And what if you could help others build networks from your one site. And what if you could turn that into a substantial profit? That would be better, wouldn't it?

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