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There's a dirty little secret in the world of Pay-Per-Click (PPC) today. What’s more, publishers making money off you and your daily ad spend, really don't like talking about it. What does this mean for you, and how can you overcome it?

It

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

seems everyone involved in marketing is talking-up the benefits of Google Pay-Per-Click (PPC). But is it really good for you? The truth for most of advertisers is this;

Google PPC Just Isn't Working for You as Well As It Should
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
>

But the problem is not with your keywords, ad structure or ad text. You likely sweat bullets working at these aspects of each ad. What’s more, you may find the right keywords and ad text so good, it can make even your most jaded prospect
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sit up and click. So far, so good – your PPC ad is doing its job.

But the structure and content of any Google ad is only a small part of what’s actually needed to make PPC advertising work for you.

And this leads us to Google PPC’s dirty l
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ttle secret;

Making it Work for You is Nowhere Near as Easy as it Appears

And that’s not the worst of it. Let me help you understand why this is so. You see, getting people to click on your ad is actually the easy part. But creating
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
great ads with the right keywords and bidding the right amounts really doesn’t count for much towards a campaign’s ultimate success.

Unless the web page you’re sending your prospects to is doing its job properly. And the majority of landin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
g pages associated with Google PPC – well, gosh they simply don’t work nearly as well as they should.

Please do me this small favor, because what follows is critical to your online business success. To get that sale, sign-up or whatever oth
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r action you desire from your prospect, you need to build a solid bridge between the click...and the result you ultimately wish to achieve.

Remember I asked you at the beginning how you overcome the negative effect of this secret? Well here
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
are ten elements of winning landing pages that can help you truly build a strong bridge between your PPC ad, and the action you ultimately want your prospect to take;

1. It’s imperative that your landing page is working in conjunction with
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
your Google ad text. Has your page been specifically tailored to do so? If it hasn’t – it’s likely a sign of trouble. And it’s sheer lunacy to use your home page. Because it’s very unlikely your home page is anywhere near specific enough to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
be associated with your Google ads.

2. Does your landing page contain elements which make it appear personal? Tests prove people buy far more frequently when they feel like they’re interacting with a real person. To achieve this, you need t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
o use conversational language your prospect would use. Make text feel like a conversation between you and your online prospect.

3. Do you have a spokesperson pictured prominently on the page, looking your prospect squarely in the eyes when
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
they arrive? This builds trust. Make sure the photo is of good quality and well-lit.

4. Is the headline at the top of your landing page grabbing your prospects by the eyeballs, and does it contain text that relates to the ‘call to action’ i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n your Google ad?

5. Is your landing page ‘in-sync’ with your PPC ad text? No prospect should be too surprised by what they see in the first 8 seconds after they arrive. Or they’ll likely kiss you goodbye. At an average per-click cost of sa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
, 60 cents, that expensive 8 seconds works out to an ad cost to you of $270 per hour.

If you’re advertising a particular product in your ad, make sure they can see the item when they land, without scrolling.

6. Eliminate unneeded elements
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
– avoid distracting your potential customer.

7. Remember, most people on the internet don't trust you (not yet, anyway). Yes, it’s unfair. So have trust elements clearly displayed in the margins of your landing page. Prove you’re hacker fre
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
e with one of the online security service shields. If you belong to Square Trade, Online Business Bureau or Better Business Bureau (BBB), display their logo or shield prominently. Show your returns policy.

8. If you want your prospect to fi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l in a form, make sure the form has only a few steps. Three is okay. Two is better. You can always get more info from them later by email. For example, if you want them to sign-up for a newsletter, require only first name and address.

9. In
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
clude testimonials from your satisfied clients or customers. Don’t have any yet? Give a few items away for free and get their feedback.

10. Test, test and test again. Winning online is a process of continual improvement. You should always b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
e trying to optimize your landing page and recording results. If possible, split-test (have at least two landing pages that alternate automatically) at all times. Software to do this, easily and automatically, is readily available on the net

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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