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I decided to write this article after reading an informative study created by Jupiter Research. It asked company’s how they rated the overall effectiveness of their search en

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gine advertising campaigns. I was shocked by how many companies determined their advertising campaign effectiveness by the level of traffic that flows into their site. This i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s a horrible mistake that can result in loss of advertising dollars for many companies.

Let’s say that you purchase an online advertisement and it resulted in 10,000 clicks

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your website. What if this advertisement cost you $1000 and resulted in zero sales. On the other hand what if you purchased another method of advertising for $1000 and it r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

esulted in only 200 clicks to your website. This is a much lower amount of clicks to your site but it resulted in 5 sales. Which would you rather have? More clicks to your we

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

site or more sales? I would choose the sales! Companies have to choose the option which will put more advertising dollars in their pocket instead of worrying about how much t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

raffic is flowing to their website.

In order to get the highest rate of return from your pay per click advertising, advertisers have to “measure” their sales and leads gener

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ted from their search engine campaigns. Luckily this is much easier to measure these days since the inception of Yahoo’s and Google’s conversion tracking tools. Both Yahoo an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d Google have created a way for you to track sales and leads generated from your website. In both your Yahoo and Google accounts there will be a code that you place in the h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ml on your website. The code is usually placed on the page that results after the sale or lead has been generated. Every time a customer purchases one of your products or fil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ls out a form, Yahoo and Google will track it back to your account. You will then be able to see which keyword has generated the sale or lead. This way you can monitor you ke

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ywords and increase the bids of the keywords that generate the highest amount of sales or leads. And lower the bids of the keywords that are generating no sales and are resul

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing in a loss of advertising dollars. You may want to delete the keywords that have resulted in a certain amount of clicks that have resulted in zero sales.

Another way to i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ncrease your rate of return from pay per click advertising is to make sure you keep the “title” and “content” in your Yahoo and Google ads extremely targeted. For instance, i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you are advertising “loans”, make sure that that the people who are clicking on your advertisements know exactly which type of loan you are advertising. If you are advertisi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng “mortgage loans” you do not want people who are searching for an “auto loan” or “student loan” to click on your ad. This will run up your advertising expense and send traf

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ic to your site which will result in zero sales.

Lastly, In order to make sure your visitors are looking for your exact products. Make sure you place the important keywords

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in both your “title” and “description”. If you are advertising televisions and you only sell plasma televisions. Make sure you place “plasma television” in both the title and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

description of your pay per click advertising.

Jennifer Galanty is a Search Engine Marketing Consultant who specializing in Pay Per Click Campaign Management. For inquiries

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

please email: contact@mklgenterprises.com http://mklgenterprises.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Home based businesses are a trademark of the Internet. Learn how different home internet businesses like affiliate programs and home based calling centers can contribute to your wallet.

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