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Recently Google went on a banning spree. Hundreds, possibly thousands of webmasters got a short email from Google’s Adsense department informing them of their account’s termin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ation. One only has to look through any popular webmaster message boards and tales of woe abound from those cast off the island.

The cleaning up of the Adsense publisher base

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seems to have given rise to alternate Adsense programs. Some of these, while boasting better payouts, might not have the same ad quality as Adsense. If you’re no longer a part

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of Adsense or just want to try something new, you can find some of these alternates in a downloadable format on my site or on the web by searching.

There are ways to prevent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your account being terminated. One should always familiarize themselves with Adsense TOS (Terms of Service) and send Google and email on any situations you’re unsure about. So

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

me of the better known ways to avoid termination are:

* Check your server logs frequently for any abnormal activity. If you’re using cPanel, I recommend AWstats. Looks for ab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ormal spikes in traffic on days and compare against your CTR on Adsense. Anything that looks fishy ask Google to investigate. You might want to offer the use of your server lo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gs for their investigation at the same time.

* Use monitoring software to track clicks on your site. You can get this free by searching online. There are a few out there. I’l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

compile a list of the more popular ones in a later entry. You can use this to help Google get rid of click fraud by catching suspicious activity first and reporting it to the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m.

* Don’t click on your own ads or encourage others to do the same. Goes without saying. Also avoid checking your Adsense account on public machines or from behind a proxy w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th any number of users. Should another user on a public machine click on your ads then it registers as an owner click since the IPs are the same. Same goes for machines behind

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a proxy. Lets say you work in a company with a few hundred users and have an internal network. In all likelihood the external IPs are a small range. This means that Google wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l see only the IP addresses that are assigned by the company’s service provider. If anyone else on that network clicks on your ads, you stand a chance of being banned as Googl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e will see the clicks coming from the same place.

* Don’t put Adsense ads on empty pages or with adult or gambling content. Again, self explanatory. Google will catch you soo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er than you think. Just remember, their technology can display ads based on your content. If your content is against their TOS, you’re gone. This also includes having their ad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s on pup-ups or pop-unders, be careful with this one if you’re purchasing traffic. Use of artificial means of traffic generation such as traffic exchanges will get you kicked

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ut. Some successful blog owners have suggested using traffic exchanges before putting Adsense on your site. This way you get some exposure and maybe some repeat vistors before

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you implement Adsense.

* If you make a mistake. Let them know. If its really an honest mistake and you haven’t been clicking on your own ads for a while then you should be a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

le to get a reprieve. Its easier than asking for reinstatement.

To close, these are just some points to follow. Google can change their TOS at anytime and they do seem to ban

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

people in certain periods more heavily. Some say near the 15th which is their payout date. Keep your nose clean and you should be able to continue making Adsense work for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article describes 5 thing you should know when looking to advertise on a pay per click website.

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