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Have you ever seen a hoarding or advertisement of a product? Well have you noticed the scenario of creative advertiser? The way he accomplish his task. I have seen an advertisement of Timex watches. It's like thi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s- Want to reach your office at right time? Visit your nearest Timex shops for cheap and reliable watches. Rush soon for heavy discounts. With an image of a smart watch wore by a smart person.

Read it again. You

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will notice that at first the creative writer has given you a reason to make you buy. Then he gave you a sense of security by stating that it is reliable and cheap. At last to let you target to his shops he offe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs great discounts. It's my way of letting you understand to associate every online thing with your general life. We all understand things more good if we have seen it in our daily life.

Nowadays google adword i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s a boom in E-World. It's boom because of its relatively high number of visitors. It's very much understood that if a particular site is getting a great number of visitors. He can easily turn them to any site he

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wishes to. Now comes our main point. How to write ads that are clickable or irresistible? Just follow these simple tips and you will get a great part of earnings from your ads:-

1. Be a Copycat
You can get

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your method of making your ads by seeing your competitor’s ads. Just collect five or six ads and look what they are focusing on. Learn their scenario of making ads. Don't follow them blindly just look at them. Yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u can enter your keyword and find relative ads on it. You must remember that ads at the top are the one having best CTR (Click Thru Rate). So they must be focusing on something that makes people click on their ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s.

2. Product Features
You have seen above that the advertiser focuses on watch's qualities. He states that it's reliable and cheap. Before making your ad makes a complete list of your products benefits and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

features. Also remember to add if you are offering any special discounts. You can check your competitor ad and find out how your product stands out from their product. You can use this feature in your ad to make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it different from others.

3. Right Format
Try to use your keyword maximum times in your ad. As when visitors search on that particular keyword it will be highlighted. Remember not to use only keywords in y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our ads and looks it keyword rich but of poor content. Use keywords in such a way that your purpose of stating features and adding keywords is fulfilled. You should use the format in which you first ask a questio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n. Then answer for it. You should set your tone according to your target visitors. You must speak in their terms stating their problems and asking for it's solution.

4. Be Comparative
You can choose to comp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ete with your competitor. You can state all the differences between your and yours competitor products. You must give the visitors reason to buy from you instead from your competitor. You can also offer some free

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gifts to attract people on you ad. You can give them a lifetime warranty for your product.

5. Proven facts
You can state the real facts to visitors. For example: - 23,546 people have already relieved foot-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sore by this product. You can also relieve yours. Be honest while stating any facts. Don't try to be over smart by stating false facts. You should remember that you are not the only smart person in this world. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

think you understand what I'm saying.

6. Online Testimonials
People believe on somebody other than you. It means they find their buying more secure if they find a real person. A person who had benefited fro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m your product. Your ad might also be influential if you state a testimonial by some experts.

7. Text Formatting
You must look your ad again before announcing it. You should not use all caps or upper case w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hile writing ads. You can use a comparative mixture of both upper and lower cases. You can use upper case to highlight something like FREE! NO COST, etc.

So open you wallet to give some money to adword but close

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it with more money in it. It means make your ad really look real that people always click on it. They can't live your site without buying if you give them a product they are finding for.

Copyright2006 Rachna G.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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