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There’s a very simple, free way to boost the performance of your Google Pay-Per-Click (PPC) ads. Yet look in almost any category of PP

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

C ads and you’ll see most advertisers aren’t using it. Why?

Which of the following two ads gives you the most useful information?

"W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

omen’s Water Shoes
Go Stylish! Ultra-Light. Anti-Slip.
Lady Form-Fit. Funky fabrics. Save."

or…

"Women’s Water Shoes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Go Stylish! Ultra-Light. Anti-Slip.
Lady Form-Fit. Funky fabrics $17.87"

The second ad pulled significantly more buyers than the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

first. The only difference is the inclusion of price in the second ad.

Because of its greater attractiveness, and the way that Googl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rewards ads with a greater Quality Score, the average per-click cost was 17% less for the second ad. That’s a huge saving in a market

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

where you need every advantage you can grab.

The second ad resulted in a campaign that brought increasing numbers of buyers. Buyers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

who knew a great deal about the client's product (women’s water shoes) before they had even clicked on the ad. What’s more, there are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

other great benefits of putting price in your ad text. What are they?

- Potential buyers are less likely to click on your ad if they’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re unwilling to pay the price you’re asking. This is actually to your advantage, as it saves you money; you avoid expensive clicks fro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time-wasters.

- Your ad is likely to attract significantly more attention than competing ads which aren’t providing price informatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n.

But what if you've a number of products or varieties on a single web-page, and it’s impossible to create one ad covering them all?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Break your ads down into more targeted groups. And mention the item's price in each ad. This is an under-used strategy that costs you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

absolutely nothing.

After you’ve decided to include price in your ad text, the next question to ask yourself is this; what price sho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uld I display?

Here’s the interesting result of a study by legendary marketer and copywriter Ted Nicholas, who has tested pricing ext

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ensively;

Ted reports that prices ending in the number 7 work better than any other number. For example, instead of $ 8.99, try $ 8.9

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(or even better - $ 8.87).

Rather than $179, try $187.

You’re likely to find your response improves by using this simple technique

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

alone. Who else knows this? Go down to your local Wal-Mart (you’d expect them to know a thing or two about prices that work).

Take a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

look at their prices. How many end in the number 7?

There’s a reason the number 7 is considered lucky by most people. Try it yourself

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

- you might be pleasantly surprised. See if 7's a winning digit for you, in your quest for that ever-critical Google advertising edge

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Monitoring employees' e-mail, tracking their Internet use, logging everything done at keyboards has become the norm in Corporate America. Let's not have any illusions about privacy at a workplace: experts say there is none.

You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.

With advancement of need and imagination, simpler adsense softwares and services are being introduced.

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