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Pay per click advertising is being used by millions of business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es, either from affiliate networks or on major search engines.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

But why do so many people use this to attract targeted clientel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

? Simple really; because it works; often if you are selling a l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arge item you maybe presently surprised how many high-qualified

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

leads come in from this PPC or Pay Per Click Advertising strate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gy. Lets look at some real numbers shall we?

Let us say you ar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

selling franchises and your franchise costs are $20,000 and yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u figure that currently you are spending an average of $5,000 p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r month in advertising per actual sale? A lot of money, yet con

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sider you are bidding $1.00 per lead coming from a PPC add. So

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you have 1000 PPC adds for each sale your company makes from al

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

these leads. Wow, that is only 20% of the $5,000 cost right? O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f course you do have sales department time to go through all th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

se PPC click ads, but you have to qualify all the prospects fro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

m the other ads too anyway.

Suffice it to say that PPC adverti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing in this scenario makes perfect sense or dollars in this cas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e. PPC Advertising on the Internet is a tricky thing, but if yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are smart on how you play the game you may be pleasantly surpr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ised as to how well it pulls for you. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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