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Pay per click (PPC) is a search engine used to promote web sites on the Internet. Thes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e search engines allow you to bid for a special position on their result pages, and yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u pay a certain amount every time someone clicks on your listing. There are three majo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r Pay Per Click search engines - Overture, Espotting/FindWhat and Kanoodle.

Overture

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as listings appearing on Yahoo, Lycos, AltaVista, InfoSpace, MSN Search and many other

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

smaller sites. Its "Content Match" program displays listings along with relevant arti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cles, products, etc. It is the largest PPC search engine in the world. Espotting pay p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r clic search engine is the biggest in Europe and listings appear on the European vers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ions of Yahoo, Lycos, Askjeeves, AllTheWeb and other European search engines. Kanoodle

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is the smallest of the three, but still larger than other pay per click search engine

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with 14,000 customers. You can test their search engine for free.

In order to know i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f PPC is working for you, you have to monitor your bids. It can get quite expensive, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s a customer is charged every time someone clicks on his or her listing. If that someo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ne doesn?t become a customer, the fees for the PPC account holder mount up.

Make sure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you know what you are paying "per click," and that you are getting returns on you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r investment.

Business.com, Enhance Interactive, e-Pilot are other PPC advertising pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ograms that are popular, and shopping search engines hare becoming very popular consum

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r destinations. A good merchant program can be found at Shopping.com that charges anyw

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

here from 15 cents to 50 cents per click. You create and upload your products. Bizrate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

allows merchants to bid on top rankings using a variation on the fixed bidding scheme

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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