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Whether or not you are currently using advertising as one of your marketing strategies, I want to share a fabulous way to make the most of the money yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u do invest in advertising.

You probably know Google as a popular search engine that is used to find all kinds of information. They have more than 80

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

million unique visitors per month, could some of them be interested in what your business has to offer?

In addition to information that appears on the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

left of the page when you do a search in Google, there are also ads on the right side. Go to your internet browser right now and type in some key word

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

related to your business to see what I mean. In the right column you’ll see ads listed under ‘Sponsored Links’ – these are Google AdWords. Imagine h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ving an ad for your business here.

Here is an example of just one of my ads on Google AdWords:

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ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t Tips

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What do you currently spend to attract one new client? Look at each of your mark

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting strategies and divide the amount of money you have invested by the number of new clients you have attracted to find out. What would you be willin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to spend to attract one new client? What would it be worth to you to be able to know the most cost effective way to attract clients?

Reasons to use

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oogle AdWords:

1. You only pay when someone finds your business and they click on the link in your ad.

2. It is a breakthrough way to test similar ad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to see which one attracts the most interest. Maybe people want ‘fast’ over ‘easy’ or perhaps they prefer the ‘best’ over the ‘cheapest.’

3. It is a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

way for prospective new clients from all over the world to find your business. You can choose, per country, where you want your ads to appear. You ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

also choose languages.

4. It is a smaller investment (you determine how much you spend) than traditional advertising and in many cases much more effe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tive.

5. The ad performance measurement system and all of the reports that are available are amazing and don’t require you to do any calculations (gre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t for those of you who despise math and statistics).

Are you convinced? If so, go to http://www.google.com and click on the link on the lower left si

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e that says ‘Advertising Programs’ then click on ‘Google AdWords’ and once on this page click the ‘Help’ link in the upper right hand corner. If you c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ick on ‘Demos and Guides’ at the top of the help page you can watch and listen to a demo that will show you the entire process.

Getting started will t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ke some time and it will pay off. Once you get the hang of it you’ll be able to create new ads in minutes. What do you have to lose? You control how

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

much you invest so there are no surprises. You will find out which ads work the best and in the meantime may attract new clients from around the globe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

So schedule a block of time in the coming days to sit down and find out how you can use Google AdWords to grow your business.

(c) Stephanie Ward 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Freelance translators can help their business by having their own Spanish translation website. This articles discusses some of the ways you can promote your website.

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