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1. The Fear Factor
2.The Wow Factor
3.The Funny Factor
4. What's in it for me?

An Ad can make or break your business. This alone can be the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

difference between making $500 dollars a month and $5000 dollars a month. Let' talk about techniques that will help you pull in those prospects. In my examp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es I will use Google Adwords style ads but the techniques we discuss can be applied to almost any online text ads - pay per click, organic, directory listin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gs etc.

There is psychology behind advertising. You have to play on people's emotions to get a good response. One technique you can use to do this is what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

call the fear factor. Example: If a web surfer typed in the keyword phrase "Google Adwords" here is how the fear factor could come into play.

1.) The F

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ar Factor

Is Adwords a Scam?
Don't spend a dime on Adwords
until you have read this report.
http://your-adwords-site.com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Do you see why this technique is called the fear factor? The net surfer is afraid they could be getting ripped off by Adwords. If they aren't using Adwords

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

et they are afraid their plan to use Adwords could fail because it is a scam. This technique not only invokes fear but curiosity as well. The ad could trigg

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er questions in the surfer such as "Oh no. Is Adwords a scam?" or "is Adwords worth my time, effort and money?"

Another technique to grab the attention of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he net surfer is called "The Wow Factor" It gets a reaction from the net surfer by using animated phrases.

2.) The Wow Factor

Your Website Sucks

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Our professional designers will
transform that ugly duckling.
http://your-webdesign-site.com

Can you see why this technique is called "The Wow

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Factor"? It should surprise the surfer.

Another technique is the funny factor. Humor can really catch a net surfer's eye and pull them in to your website.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

3.) The Funny Factor

Like to drink?
I am not as think as
you drunk I am.
http://your-wine-store.com

The above ad might be a little

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

over the top. I am not sure if Google or any other search engine would let you away with it, but I am sure you get the point.

One of the most used and effe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tive ad techniques is the good old fashioned ad that states the benefits your website has to offer. A net surfer always wants to know....

4.) What's in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t for me?

Cheap Hypnosis CD
Order any self hypnosis CD or
tape and get the second free.
http://your-self-help-store.com

Obviously if yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u have a buy one get one free or a free shipping deal you have to honor it. I recommend capitalizing every word in the title. You can also play with capital

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

zation in your ad's body. Try the same ad but capitalize every word. E.g.:

Cheap Hypnosis CD
Order Any Self Hypnosis CD Or
Tape And Get The Secon

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d Free.
http://your-self-hypnosis-store.com

Don't forget to split test. Put one ad against the other, keep the winner and edit or discard the loser. P

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t another ad against the winner. It is a good idea to only split test 2 ads at a time. I hope these techniques help, good luck in your advertising endeavors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Generating your own content for a website or information product is NOT easy. Yet, as an infopreneur, you will often be called upon to come up with valuable information for your audience.

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