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I thought I’d share a few tips for those of you on a budget looking to use Cost Per Click advertising.

•

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Start with Google Adwords. There are many providers of CPC advertising, however many will fall short in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ending the quality traffic you’re looking for. After achieving success with Google Adwords I would then m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve on to Yahoo Search Marketing (formerly Overture).

• Set goals for your CPC campaign. If you offer a t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rial of your products and/or services determine your trial to full conversion rate and use this to determ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ne the number of trials you’ll need in order to at least break even.

• Be sure to have a means of collec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing information from those who click through your ads. If you invite visitors to sign up for your email n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ewsletter many who do not immediately sign up for a trial will subscribe to your newsletter to receive ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

itional information on your offerings.

•Use Yahoo’s Keyword Selector Tool (http://inventory.overture.com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d/searchinventory/suggestion/) to determine the number of times various keywords/phrases are searched on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

monthly basis. Obviously the terms that are searched for more often will require a higher investment per

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

click to raise your ad into a higher, more visible, ranking. Bid on specific phrases that are searched f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r around 1000 times per month and direct these visitors to the page that contains the relevant informatio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

connected to this phrase. For instance, if you sell shoes online perhaps bid on the phrase “blue and ora

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nge puma shoes” (searched for 756 times in December 2005) and link this ad to a search result on your web

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ite that contains a wide selection of blue and orange puma shoes.

• Experiment with various landing page

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Don’t always send visitors directly to the homepage of your website. As mentioned above, be sure to sen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d visitors directly to the page that contains the items/information in which they are searching. Taking t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is a step further, try various layouts for displaying this information and see which design yields the gr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

atest number of sales.

I hope these tips help all of you on a budget make the most of your CPC campaigns

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Words have the power to create trust, allegiance and commitment in customers and clients. The body language, eye contact and gestures reinforce the sentiment being expressed verbally. The thoughts and care behind the words give them a magical power.

Do you run a business? Do you have a business card? If not, why not? Today, everyone should carry business cards no matter if they work freelance, work for themselves, are employed by a company, or are a homemaker or retired. A business card is a simple and easy way for you to exchange personal information with a friend, acquaintance, business associate, or neighbor. Thanks to the internet, you can even design and order your business cards right online. Let’s take a look at what goes into a business card and what you should expect when ordering business cards online.

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