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In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don’t make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sales you won’t be in business for very long!

One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of the most popular PPC’s are Google Ad words http://www.google.com which are featured prominently on many webs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tes on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, Alt

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Vista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.

PPC ads offer a way to attract re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

latively cheap targeted traffic to your website and product or service. Here is how PPC ads work.

You bid on specific keywords or key-phrases to have your searc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your si

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is targeted traffic.

You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. Thi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.

Bids for the top positions vary fro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searche

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and aim for top 5 for keywords with higher volume searches.

You must be careful though to bid within your means! PPC’s are all about conversion rates. For exam

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

le, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PP

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’s for the first time in order to be successful.

Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ecise as possible. Remember you are not looking for “tire kickers” because you are paying for their click whether they buy something or not! Link the ad to the s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pecific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on ori

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!

Copyright 2004 Dirk Wagne

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you been finding it hard to get work, well don't worry so have I? But things are looking up for me, and I believe it is down to not giving up.

A mobile oil change business is an idea if you are thinking about starting a business. On the Internet there are about 8 choices of both franchises and business opportunities for a such a business. With this many choices there should be something for everyone. If you are mechanically inclined it might make sense for you?

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