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Digg It - Text v Graphic on Adsense
Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.
As advertisers decide to put adsense into their website over banner advertising,
As advertisers decide to put adsense into their website over banner advertising,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the question still remains. Which is the best for advertisers and which is the best for publishers?
On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate
On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.
Text based adverts are considered the least intrusive of the two formats. However does that mean that
Text based adverts are considered the least intrusive of the two formats. However does that mean that
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they hav
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ignore the graphic advert from the assumption that it will be the same.
Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do se
Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do se
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a pag
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is next. With an imag
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e advert, it is far more of a gamble for the surfer.
Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifi
Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cally useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
aced in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing next to each
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
other they may feel overwhelmed.
Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliati
Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliati
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornogra
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
phic image for example could be made to appear in an advertiser’s adverts unknowingly.
Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to creat
Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to creat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the advertiser, and being easy to change.
Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost
Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.
Text advertising appears to be the preference of the advertiser. They pay a CTR
Text advertising appears to be the preference of the advertiser. They pay a CTR
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
(click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cos
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.
The big brands are willing to advertise in both formats ho
The big brands are willing to advertise in both formats ho
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
wever the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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